Cape Girardeau, MO (PRWEB) October 6, 2009
Attorney Aaron Sachs, whose personal injury law firm is under construction at the entrance to the West Park Mall in Cape Girardeau, Missouri has joined forces with the Missouri Highway Patrol and Southeast Missouri Coalition for Roadway Safety to promote "Buckle of the Belt." This campaign is aimed at younger drivers to emphasize the importance of seat belt use since traffic crashes are the leading cause of death for people 15-20 years old and 80% of teens killed in traffic crashes are not wearing a seat belt.
Aaron Sachs encourages teens to buckle up, and hopes to raise awareness through public service announcements on TV and radio. This includes a 30-second TV spot featuring Ashton May, a graduate of a local high-school, who lost her cousin recently in a tragic traffic accident. The announcements will air on KBSI 23 (FOX) in conjunction with the Southeast Missouri Coalition for Roadway Safety, with particular emphasis on the need for drivers to "buckle-up." The psa's are aimed principally at an audience of teenage drivers, a group Sachs knows from experience to be particularly affected by inattention to seatbelt safety. Sachs' message is a serious one for youngsters: "A frightening statistic shows that, in the year 2007, one person died or was hurt in a traffic crash involving a young driver every thirty minutes in Missouri. Inexperienced drivers are hurt and killed far more often than experienced motorists. Above all, texting while you're driving increases your chances of death at the wheel by a factor of 23!"
To promote the safe driving message, two live appearances sponsored by Sachs' offices are scheduled in the next few weeks at Cape area High School football games. Both are home games: at Sikeston on October 9th and at Jackson High School on October 16th. Each appearance will feature a live remote broadcast, with attorney Joel Block representing the Sachs law firm, together with the Southeast Missouri coalition. They will also have on-site the Seatbelt Convincer, a simulator that mimics an accident in a car going only five miles per hour.
Together with the Convincer, which Sachs hopes will attract young drivers to get the hands-on experience in vehicle safety, there will be a drawing for prizes and distribution of premium items, all of which will encourage our youngsters to buckle-up. If this seems like a comprehensive effort to increase safety-awareness among our nation's most treasured resource, it is. "All too often, " Sachs says, "my practice involves cases dealing with the horrifying results of teenage accidents where a young life is ruined or ended because of a split second of inattention, or not doing something as simple a clicking a seatbelt. So our goal is not only to keep our kids safe, but to train them to keep themselves safe."
The football events are part of ongoing efforts by the Sachs law firm to make the public aware of traffic dangers and to keep all road users, from bicycle riders to bus and truck drivers, out of harm's way on the road. Young people as well as their parents are welcome at the events taking place over the next two weekends.
Aaron Sachs Associates' personal injury law offices are located in Cape Girardeau, Springfield, Columbia, and Joplin. Their community-service outreach program is covered in much greater detail on their website: http://www.autoinjury.com under the "community service" header.