Online Media Veteran Joins Cheezburger Network as Chief Revenue Officer

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Entrepreneur Todd Sawicki to head up monetization and advertising efforts for fast growing new media empire

Deeply passionate and engaged communities built around online memes are reshaping the online media environment, offering Cheezburger Network new ways to help marketers target and engage consumers like never before

Cheezburger Network (http://www.icanhascheezburger.com), formerly known as Pet Holdings, today announced that Todd Sawicki has joined the company as chief revenue officer. Having just surpassed 1 billion page views, (See related press release: "I Can Has Cheezburger? Celebrates 10 Billion Funny Cats") Sawicki's proven track record will help the company further capitalize on its organic growth to become one of the largest online humor networks in the world. Sawicki will have ultimate responsibility for all current and future revenue generating activities, which today comes from advertising, publishing, and merchandising.
"As Cheezburger Network continues to grow and evolve, Todd will be a crucial part of the team as we build new advertising and monetization programs that leverage our deeply engaged community in unique and organic ways," said Ben Huh, CEO of Cheezburger Network. "We're thrilled to have Todd join the team and look forward to utilizing his experience working with online startups and media companies."

Todd is an entrepreneur at heart with more than 16 years of experience in online startups, media companies and everything in between. He has worked in senior sales and marketing management with many startups including most recently Lookery and is on the advisory boards for Wetpaint and BuddyTV.

"Deeply passionate and engaged communities built around online memes are reshaping the online media environment, offering Cheezburger Network new ways to help marketers target and engage consumers like never before," said Sawicki. "Already profitable, Cheezburger Network is a highly promising company that is strongly positioned to become the king of this new media. I'm excited to be a part of this amazing team and look forward to helping marketers successfully capitalize on the humor and creativity of our fans."

About Cheezburger Network
Cheezburger Network is one of the largest blog networks in the world where more than 11 million people come every month to get their daily dose of laughter. With over 200 million page views per month, the Cheezburger network of more than 30 blogs including I Can Has Cheezburger, FAIL Blog, GraphJam, Emails From Crazy People, and There, I Fixed It is quickly becoming the new Internet media empire. Every day, more than 10,000 photos and videos are submitted and page views are growing at an annual clip of 300%. In addition to the websites, two Cheezburger inspired books as well as FAIL Nation (based on FAIL Blog) and Graph Out Loud (based on GraphJam) will be in bookstores on October 6.

Cheezburger and their respective logos are trademarks, registered trademarks, or service marks of Cheezburger. Other products and company names mentioned are the trademarks of their respective owners.

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