There is great need to place attention on tracking every prospect and contact, as well as assessing conversion statistics, all of which can help develop the most efficient allocation of resources
Tampa, FL (PRWEB) October 19, 2009
At a time when the economic climate is less than positive, Art Marcone -- self-storage consultant and long-time business manager/consultant -- has developed a unique business consulting package that is helping self-storage facilities succeed despite current challenges.
With 15 years in the self-storage management arena and more than 20 years in domestic and international marketing management and consulting at IBM, Marcone has a depth of experience relevant to the current industry climate. He said his approach is particularly effective in addressing the challenges of diminished active demand for self-storage units and the reduced number of casual self-storage users during this soft economy.
"Considering the aggressive building of new facilities from previous years, lower household moving migration rates, disposable income squeeze and a highly competitive marketplace, those in the self-storage industry have engaged in price cutting and special deals," Marcone said. "These strategies have sacrificed revenue and set in motion the commoditization of the market."
Marcone said it is essential to success in today's economy for self-storage business owners to refocus their energies and place them more fully on sales, marketing and customer service.
"There is great need to place attention on tracking every prospect and contact, as well as assessing conversion statistics, all of which can help develop the most efficient allocation of resources," he said. "Attention must be placed on marketing and sales training/coaching in support of consistent pricing strategies necessary to meet revenue objectives."
As oversight manager in more than 50 facilities in multiple states and Canada, Marcone has experience ranging across new and established facilities. With extensive knowledge in the self-storage industry, including acquisitions and dispositions, he is now taking on a limited number of full-service management accounts in the Southeast part of the U.S., and has begun consulting on operations and sales coaching. For those interested in taking advantage of his approach, contact Marcone at 813.785.4123. To learn more about ManagementPlus, visit the company's Web site at http://www.consultantselfstorage.com.
ArtMarcone (at) gmail (dot) com