We’ve made it easy for our credit union clients to create promotional materials unique to their individual credit union. By automating the process, AMP streamlines the development of a card promotion.
Dallas (Vocus) October 6, 2009 –
Developing custom marketing campaigns for card promotions is now easier for TNB Card Services’ credit union clients with the launch of the Advanced Marketing Portal (AMP). This new online service gives credit unions the ability to customize pre-designed promotional materials by adding their own creative elements, such as unique pictures and color schemes to complement their branding.
AMP is free to all of TNB’s clients and is designed specifically to help credit unions efficiently and effectively manage marketing promotions to attract new cardholders and grow their existing portfolios.
AMP simplifies management of the card promotion, enhancing the planning, design, and execution of card marketing campaigns. It provides access to everything credit unions need for card promotions in one convenient online location. With AMP, credit unions can effectively manage an entire marketing campaign from start to finish – including enrollment in a campaign, design of the creative, proofing and approval of creative materials and monitoring the status of each step in the development of the promotion.
AMP is an easy-to-use system that eliminates the manual tasks involved in creating and managing a card promotion. Credit unions simply login to AMP through TNB’s secure client center website to enroll in a promotion and begin designing promotional materials. As each custom element is added to the promotional piece, the creative image is refreshed and displayed on the user’s computer screen, making it easier to review and approve creative materials.
“With AMP, credit unions now can simply and affordably develop one-of-a-kind marketing materials,” said Mark Fenner, senior vice president, TNB Card Services. “We’ve made it easy for our credit union clients to create promotional materials unique to their individual credit union. By automating the process, AMP streamlines the development of a card promotion.”
TNB offers more than 18 marketing campaigns each year, providing credit union clients the tools to increase usage, improve retention, and acquire new cardholders. With AMP, credit unions create promotional materials and in-branch collateral that stand out from competing issuers. AMP also allows credit unions to customize in-branch promotional literature for products such as the MasterCard® Family AccountTM, Rewards2U®, and more. Credit unions also benefit through volume printing discounts offered by TNB.
About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing for credit unions nationwide. Serving more than 550 financial institutions of all sizes and managing more than 2 million cards, Dallas-based TNB enables credit unions to enhance member loyalty through credit union-branded card products. For more information about TNB, go to http://www.tnbcard.com or call Mark Fenner at 1-800-422-0733 ext. 6655.
Jan Dailey, SVP, Marketing Manager
Kristine Tanzillo, Dux Public Relations