Hewlett Packard and Entwistle Group in Recycling Partnership

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Barney Cox executive editor of PrintWeek outlined the current wide-format market at a recent event which brought together print industry experts to discuss the implementation of wide-format services to their businesses. The wide-format market in 2008, reached a value of €26bn (£23.8bn) in Europe alone and with such a strong market base, participants were keen to share ideas and strategies to help printers make key decisions in these challenging times. Top of the list was the idea that maintaining a dialogue with customers and responding to their needs was vital. Second was the need to consider having the right strategy coupled with a good production platform. Senior experts taking part all expressed similar views that making key decisions in these areas whilst combining versatility and new service integration was of paramount importance.

Barney Cox executive editor of PrintWeek outlined the current wide-format market at a recent event which brought together print industry experts to discuss the implementation of wide-format services to their businesses. The wide-format market in 2008, reached a value of €26bn (£23.8bn) in Europe alone and with such a strong market base, participants were keen to share ideas and strategies to help printers make key decisions in these challenging times.

Top of the list was the idea that maintaining a dialogue with customers and responding to their needs was vital. Second was the need to consider having the right strategy coupled with a good production platform. Senior experts taking part all expressed similar views that making key decisions in these areas whilst combining versatility and new service integration was of paramount importance.

It is no surprise therefore that the industry is turning to specific promotions and individual manufacturers of specialist wide-format technology are already initiating incentives to help to boost sales and to achieve targets in re-use and re-cycling now becoming more prominent throughout the industry, whilst at the same time introducing new ranges of the latest inkjet technology that are simply more efficient.

One such manufacturer is Hewlett Packard, the leading world wide company in large format inkjet technology and the company has now set stringent targets with regards to reducing its environmental impact across all aspects of business. By the end of 2010, HP's goal is to have recycled 900,000 tonnes of electronic products and supplies and to have reused 450,000 tonnes of electronic products. In total, they have recovered more than 775,000 tonnes to date. To assist with this new equipment recently released, Hewlett Packard provides as yet an unequalled offer on old equipment. Effectively consumers can upgrade and save as they trade in their old equipment for new. Consumers can earn cash back whilst also making energy savings. The new HP CAD Plotters have the very latest in ink technology with the efficiency of ink coverage now resulting in a reduction of 35% in running costs. Hewlett Packard is offering the opportunity for consumers to trade in their old ink jet plotter equipment for new and in return consumers will receive between £250 and £2000 cash back from their brand new fabulous promotion.

Manufacturers recommend that when looking to make a new purchase of the very latest technology, it is helpful to visit a dealer who already has a large and varied customer base who use wide-format printing equipment.

The Entwistle Group is a leading Gold Band reseller for Hewlett Packard. Entwistle is also a supplier of other high performance digital, print, copy and scan systems from leading manufacturers such as KIP, OCE and RICOH. Their knowledge comes from their experience with the equipment and they are better placed to help you choose the right product to suit your requirements than a dealer that tends to focus on only small format photocopiers and printers.
The Entwistle Group is also keen on promoting green issues and fully support the HP initiative. The group is keen to assist with end of life promotions such as this, and has previously implemented green policies throughout their operations. For the very best specialist assistance, advice and excellent service, plus access to other energy efficient equipment and offers, The Enwistle Group team will be happy to assist.

In addition, Entwistle offer a wide range of consumables to suit a variety of consumers' needs. An extensive range of recycled wide format paper rolls and inkjet paper rolls are available as well as toner and inkjet cartridges for most makes of plotters. They also offer a variety of graphics pads, including bleedproof marker pads, cartridge pads, layout pads, trace pads, typographical detail pads and drafting film pads and are available in sizes A1, A2, A3 and A4. The Entwistle Group can be contacted on 0845 050 4120.

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Sally Haywood
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