American Clay's High-Demand, Single-Coat Sustainable "Enjarre" Plaster Now in 100s of Colors

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The award-winning, patented, all-natural earth plasters produced by American Clay Enterprises, Inc. have gained popularity over the years with residential builders and remodelers. And last year's launch of American Clay's sprayable, one-coat plaster Enjarre, developed specifically for the multi-residential and commercial building sectors, made it easier--and more popular--to use it in larger and more average projects--an unexpected boost considering the economy. In response to the increased demand for the well-priced product, American Clay has expanded Enjarre's color selection from the original eight to the same colors offered in the original Loma: 43 standard, plus custom.

Our plasters are becoming a product of choice for all types of people and companies that are interested in using a green product on their walls. It's completely natural, within budget, repairable, durable, flexible, healthy and beautiful

The award-winning, patented, all-natural earth plasters produced by American Clay Enterprises, Inc. have gained popularity over the years with residential builders and remodelers. And last year's launch of American Clay's sprayable, one-coat plaster Enjarre, developed specifically for the multi-residential and commercial building sectors, made it easier--and more popular--to use it in larger and more average projects--an unexpected boost considering the economy. In response to the increased demand for the well-priced product, American Clay has expanded Enjarre's color selection from the original eight to the same colors offered in the original Loma: 43 standard, plus custom.

Many applicators believe they have saved 30% of their bids during the economic downturn due to Enjarre's introduction. Enjarre provides customers a one-coat system opportunity (much lower labor costs), with the option of returning to add a second coat in the future with American Clay's more premier products for a more stylized surface. Enjarre's price per square foot is equivalent to high-end, zero-VOC paints and traditional qypsum plasters. It can be applied to multiple substrates, and typically lasts for the life of the walls; a smart deal at less than $.45¢ /sq. ft. to contractors, with color and binder inclusive. Created to be sprayed on with statur tube driven texture machines, eight hours of labor equates to 2000 sq. ft. of completed wall space. The end result is a matte finish, very reflective of today's desire for a more modern, natural and simple backdrop for residential and many commercial projects.

Additionally, offering this unique green option has given the applicators an increasingly valued business angle. Enjarre contains zero VOCs, is a mold-resistant, non-toxic, and reimulsifiable plaster finish that produces the toughest most repairable surfaces that withstand the stresses of high traffic areas, and is a financially sound choice. Enjarre has the lowest carbon footprint per pound of any commercially available non-paint wall finish; and it provides top indoor air quality and beauty--and can contribute toward up to seven LEED points--at a very competitive price.

"Our plasters are becoming a product of choice for all types of people and companies that are interested in using a green product on their walls. It's completely natural, within budget, repairable, durable, flexible, healthy and beautiful," says Shaylor Alley, VP of Commercial Products. "As Enjarre has become a popular request for more and larger projects--both commercial AND residential--increasing the color options was a logical next step in our customer service."

With the drywall market the most dominant in commercial construction, American Clay made this market its primary target with Enjarre and therefore, considered carefully the varying regional building habits/costs during their R&D phase to ensure their ability to compete. Typical wall finishes range from (a) gypsum plus paint on drywall with an average cost (product + labor) of $1.75/sq. ft. to (b) texture plus paint, average $.85/sq. ft., or (c) smooth wall plus paint, average $1.26/sq. ft. Enjarre sales are increasing monthly, largely due to the price competiveness to paint and gypsum plasters. These sales show the cost for product alone to be from $.45 to contractors and $.58 per sq. ft. to retail buyers. Sprayed or troweled-on projects of 20,000 square feet or more see application, including product, costs of $1-1.60/sq. ft.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

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