B2B Lead Management Automation Market Overview
San Mateo, CA (PRWEB) October 6, 2009
Marketo (http://www.marketo.com ), the revenue-focused marketing automation company, today announced that leading analyst firm Forrester Research, Inc. has recognized Marketo Lead Management/Marketo Sales Insight with the highest-possible scores for lead scoring and lead nurturing automation in a recent report titled "B2B Lead Management Automation Market Overview" by Laura Ramos, vice president and principal analyst.
The report places Marketo among the three leading lead management vendors today. Forrester also stated that Marketo has a "simple but elegant interface" that "has captured the hearts and minds of many marketers in small to medium sized businesses..." And alluding to where Marketo is headed, Forrester added: "With a handful of recent $1 billion-plus wins, Marketo delivers sophisticated lead scoring, nurturing, and behavior/value profiling capability that will increase its appeal to larger Global 2000 accounts as it expands from its roots serving SMB firms."
"Here's what we know today: the largest companies have the greatest need to automate lead management and improve revenue from marketing spend, and more and more they're choosing Marketo to make that happen," said Phil Fernandez, President and CEO at Marketo. "We're not surprised because from the start our mission has been to build the biggest and best lead management automation company. That we've been named a leading vendor by Forrester in such a short time, we believe is validation we're on the right track and that Marketo is indeed the company driving this market."
Marketo has differentiated itself by offering a powerful, easy-to-use solution that increases revenue and improves marketing ROI. More than 250 mid-market and enterprise companies have responded by rapidly adopting Marketo Lead Management and anointing it the Best Marketing Automation solution on the salesforce.com AppExchange. Meanwhile, Marketo has earned numerous industry awards including being named to the Red Herring North America 100 listing of the fastest-growing private software companies and JMP Securities' Hot 100 Best Privately Held Software Companies list.
Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo's powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.
Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' by Salesforce customers on the Force.com AppExchange. As of September 2009, more than 250 enterprise and mid-market clients in ten countries have selected Marketo.