Integration of Google Maps API Premier into UK Product Line Enables Continued Market Growth for FleetMatics in GPS Tracking Sector

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FleetMatics now includes Google Maps to further help UK small and medium-sized enterprises control the productivity and profitability of mobile assets

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With this new partnership, FleetMatics and Google will provide fleet owners with a faster, more accurate and more comprehensive mapping platform to make intelligent location-based decisions and maximize fleet efficiencies

FleetMatics, a market leader of GPS fleet tracking for commercial fleet vehicles, announced today that the company will expand its strategic partnership with Google Enterprise™ by introducing the FleetMatics GPS Vehicle Tracking Solution featuring Google Maps API Premier™ to the UK small- and medium-sized enterprises market.

FleetMatics successfully launched Google Maps API Premier™ in its software for the US market earlier this summer. This functionality provides fleet vehicle owners unparalleled control in managing their vehicles off-site. FleetMatics’ clients in the UK will now benefit from the company’s commitment to support and grow its global market share.

"With this new partnership, FleetMatics and Google will provide fleet owners with a faster, more accurate and more comprehensive mapping platform to make intelligent location-based decisions and maximize fleet efficiencies," said Daniel Chu, Director, Maps API Premier, Google Enterprise™.

Google Maps™ functionality, including the ability to visualize real-time asset locations and deliver optimized routing and driving directions, will be seamlessly integrated with the FleetMatics software. The software delivers pertinent vehicle data such as such as speed, idle time and start/stop times. All current FleetMatics clients in the UK will be automatically upgraded to the FleetMatics GPS solution with Google Maps, which provides a complete real-time, location-based system for optimizing fleet management based on GPS tracking.

With the addition of Google Maps API Premier, fleet owners now have the ability to more accurately track their fleet vehicles anytime, anywhere with in-depth traffic reporting, satellite views, hybrid satellite/street name views, terrain views, powerful zoom features and other features.

J. B. Riney & Co Ltd, a civil engineering company specializing in plant and equipment, located in Bow, London, with operations across the east and south east of London, is eager for this upgrade in software functionality. They have experienced considerable savings in both wages and petrol costs by using FleetMatics GPS tracking software. According to Alan McLaughlin, Plant and Transport Director for J.B. Riney, the Google Maps functionality will give them a much clearer view of where their equipment is operating.

“Due to nature of our business, Google Maps will be an important enhancement in the software. It will allow us to monitor our equipment in near real time and see our vehicle locations through the satellite views which will add significantly to the efficiency of our operations, said Mr. McLaughlin. “Continuous improvement is a core ideal in our company and FleetMatics is a partner that matches our focus here. They are always working to make their software easier to use and this Google Map upgrade is no exception.”

“The competitive landscape for GPS vehicle tracking continues to evolve. With enhancements such as this expansion of Google Maps API Premier into the UK market, we expect to continue to be able to capture market share and meet the needs of our customers with the easiest to use product in the market,” said Jim Travers, FleetMatics CEO. “FleetMatics continues to achieve growth in our business and remain fiscally strong. Despite a very competitive market, we are continuing to make our own good news through our growth and business results.”

The FleetMatics GPS vehicle tracking solution is designed to go beyond traditional fleet tracking and is scaled specifically for UK small- and medium-sized enterprises. The fleet tracking system is designed with a unique combination of managerial features and enhancements that make this solution very versatile and effective for increasing productivity, as well as lowering fleet costs.

About FleetMatics
FleetMatics is a rapidly growing venture-backed telematics company with offices in the UK, Ireland and USA. The company’s fleet tracking software solution provides customers with real-time information about their mobile assets anytime/anywhere, 24/7. For more information, visit

Google, Google Maps, Google Maps API Premier are trademarks of Google, Inc.


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