meetMoi Launches Virtual Gifts on its Mobile Dating Service

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Expanding the features available to its rapidly growing userbase, meetMoi makes it easier and more fun for users to connect using virtual gifts.

meetMoi, the leading mobile dating company in the United States and one of the first to utilize location-based technology, has released virtual gifting as a new opportunity for user-to-user interaction as well as revenue generation. As companies in the mobile dating sector face the challenge of an increasingly savvy userbase hungry for new and exciting features, meetMoi is rising to the task. In addition to traditional messaging, users are able to send virtual gifts without the common cumbersome step of purchasing virtual currency first.

Since launch, meetMoi has found virtual gifts to be not just a revenue source, but also a great way for users to flirt and communicate. Already, virtual gifting has created an uptick in contact between users. "We're always looking at different ways we can allow our users to interact with one another," said Alex Harrington, President of meetMoi. "Our users' initial response to virtual gifting has been phenomenal as we've already seen a sizable increase in response rates when compared to standard messages. We're confident that virtual gifts will prove to be a strong addition to our mobile dating solution as we continue to lead the way in this exciting industry."

Virtual gifts are now available for purchase by meetMoi members and range in price from $1.99 to $5.99. meetMoi is one of the first services to allow payment directly through the user's wireless bill, creating a frictionless user experience. The virtual gifts vary in theme from the classically romantic, such as flowers and chocolates, to more playful items, with a constantly evolving selection. Additionally, plans are in the works for innovative gifts, including holiday and birthday-themed options.

About meetMoi
meetMoi, is the first location-based mobile dating service available across all major carriers in the United States. It works on all mobile devices that can access the Internet. meetMoi changes the way singles connect with one another online by matching up users who find themselves in the same place, at the same time, in the real world. It is available at no cost to sign up and $9.99/month for premium services. meetMoi is based in New York and backed by venture capital firms Acadia Woods Partners and ETF Venture Funds.

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Adam Gillman
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