Key Market Enabler in U.S. Mobile Advertising
Deerfield Beach, FL (PRWEB) October 6, 2009
Myxer, the leader in mobile entertainment with over 25 million users, and EMI Music, one of the world's leading music companies and home to some of the most successful and best known recording artists, today announced a strategic agreement in which Myxer will make EMI Music's digital repertoire of world-renowned full track music, music videos, images, ringtones and other EMI Music entertainment content available to music fans.
With this agreement, which covers the US and Canadian markets, EMI Music becomes the first major label music company to make its digital entertainment catalog available on Myxer's powerful mobile internet platform. EMI Music and Myxer will also leverage Myxer's customizable mobile web platform to create artist-branded mobile sites to help create better connections between EMI Music artists and fans.
"Myxer is a new kind of partner for EMI Music as we strive to offer fans more ways to discover music and experiment with ways to connect our artists with their fans," said Mark Piibe, Global Head of Digital Business Development for EMI Music.
"Myxer has long seen mobile technology as the best path to connect artist and fan, and we're thrilled to have one of the world's leading music companies in EMI leveraging our platform and working in partnership with us," said Myk Willis, CEO of Myxer. "Whether an artist is an independent or part of a major label like EMI, mobile provides an unmatched opportunity to strengthen the artist-fan relationship and create new opportunities in music."
About EMI Music
EMI Music is the recorded music division of EMI Group Limited, one of the world's leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.
Myxer is the largest and fastest growing site for mobile entertainment and personalization -- with over 25 million users, more than 65 million mobile downloads a month, and a catalog of over 2 million ringtones, wallpapers, videos and games. At http://www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer's mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used. Named 2008 "Key Market Enabler in U.S. Mobile Advertising" from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer's unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.
Myxer and the Myxer logo are trademarks of Myxer Inc.