New York (PRWEB) October 6, 2009
Fit4D (http://www.fit4d.com), a personalized online diabetes coaching service, today announced that Charlie Tarzian, former CEO of CoActive Marketing Group, Inc. has joined Fit4D's advisory board. In this role, Mr. Tarzian will bring his strategic marketing and business perspective to the advisory board to support Fit4D's growth as the market leader and innovator in providing personalized wellness services to people with diabetes and pre-diabetes.
"Ever since my first meeting with David Weingard, CEO of Fit4D, I have been completely energized by the modern yet well-grounded approach to lifestyle coaching and health education that Fit4D represents," said Mr. Tarzian. "I look forward to working with this very dynamic company and making a positive impact within the diabetes and pre-diabetes population."
Fit4D improves the wellness of people with diabetes and pre-diabetes by providing human coaches who are passionate about empowering and motivating people towards optimal health and lifestyle. Services, such as nutrition and fitness planning, are tailored to an individual's personal needs and technology is leveraged for scale and accessibility.
"Fit4D is committed to helping people with diabetes and pre-diabetes achieve their lifestyle goals by empowering their lives and providing them with the support necessary to cope with the 24x7 challenges of the condition," said David G. Weingard, Chief Executive Officer, Fit4D.. "Charlie's ability to set and execute marketing strategies across industries will be invaluable to Fit4D as it continues to scale its business within consumer, healthcare professional, pharmacy and managed market channels. We look forward to Charlie's insights and business perspectives, and we welcome him to our advisory board."
Mr. Tarzian is a recognized expert on marketing and sales automation in the era of fragmented media. Beginning in 1994, Mr. Tarzian designed and developed the Dynamic Marketing Environment (DME) a real-time marketing operating system, currently deployed at one of the largest global technology companies in the world. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, the technology subsidiary of Barry Blau and Partners, the largest independent direct marketing agency in the U.S. at that time. In late 1998, he became Chief Technology Officer of circle.com, a publicly traded company (CIRC), and later became the Chief Strategy Officer before taking over as CEO in November of 2000. By then circle.com had grown to a 650 person, 13 office multi-national group. In 2001, circle.com was integrated into Euro RSCG, the fifth largest advertising led communications group in the world, and Mr. Tarzian assumed the title of CEO of the New York region. He has been leading teams on large global engagements utilizing his expertise in the integration of technology, data and creativity. Most recently, Charlie was President & CEO of 'mktg' a publicly held, integrated alternative media agency in New York City.
Fit4D™, formerly Fitness4Diabetics, provides innovative educational and support services to improve the wellness of people with diabetes, by providing personalized guidance by coaches, who integrate motivational support with fitness and nutrition planning. The Fit4D coaching team, comprised of dieticians, exercise physiologists, nurses who are also certified diabetes educators (CDEs), focuses on empowering people with diabetes to live rich and fulfilling lives.
Fit4D has partnerships and joint initiatives with the Juvenile Diabetes Research Foundation, American Diabetes Association, Diabetes Research Institute, Medtronic and Bayer HealthCare. For more information, visit http://www.fit4d.com.