Sydney, NSW (PRWEB) October 7, 2009
Bean Media Group have spoken to Chairman Jim Masterton in an exclusive interview in their latest publication of Australia's Best Building, Construction and Mining gaining insight into his knowledge on supply chain management.
Originating in 1962, Masterton Homes has grown into one of our nation's largest single family-owned-and-operated businesses, employing nearly 200 staff and over 1,200 contractors. From its humble beginnings in Western Sydney, Jim and his wife, Marjorie, are now responsible for the delivery of over 46,000 homes throughout New South Wales - ranging south as far as Bermagui, west to Muswellbrook in the Hunter, and as far north as Tea Gardens.
Masterton's business philosophy has always been based on being an affordable market option, and Jim notes that in financially trying times this serves both his company and his customers well. Jim's business approach is the main point of difference for this reputable entity. His catchphrase "I wouldn't have it any other way", which is used extensively throughout the company as a marketing tool, is more than just a catchphrase. Jim's attitude has been embedded right throughout the Masterton culture, via 'Jim's Way'. This system is the standard that Masterton aims to achieve on all projects.
Masterton services markets from small-square homes for first-home buyers, where Jim first started, right up to 100-unit tourism resorts built by Masterton Constructions, the company's multi-residential building division. Masterton Direct is a home-visit service provided by the company which allows time-poor, high-end customers the opportunity to envisage the end result.
This proactive approach reinforces Jim's belief that "Masterton's vision is to provide the best customer service within the home-building industry, and in doing so to provide high-quality homes at an affordable price". The early realisation that customer service really is the main foundation of the business has allowed this company to meet the expectations of all customers in an ever-changing market.
The full story on Masterton can be downloaded here http://www.beanmedia.com.au/profiles/_Masterton.pdf
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