Signature-Gems.com Uses Social Media and E-Commerce Platform to Dominate Amber Jewelry Market

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Signature-Gems.com was founded in 2005 and quickly dominated the niche amber jewelry online market. Providing high-end Baltic amber jewelry and setting themselves apart from the competition has been the reason for the success of Signature-Gems.com. Investing in a social media campaign and a new e-commerce platform is going to further set Signature-Gems.com apart from the competition.

Signature-Gems.com was founded in 2005 and quickly dominated the niche amber jewelry online market. Providing high-end Baltic amber jewelry and setting themselves apart from the competition has been the reason for the success of Signature-Gems.com. Investing in a social media campaign and a new e-commerce platform is going to further set Signature-Gems.com apart from the competition.

Since 2006 Signature-Gems.com has experienced a steady growth of 20% year on year but the poor economy has had a negative impact on sales. Although many similar online jewelry stores began going out of business, Signature-Gems.com made the decision to invest in their business by running on a new e-commerce platform and completely redesigning the site for 2010. Plans are underway to also include video on the product pages.

The new e-commerce platform and an investment in social media campaigns are both a vital part of the 2010 marketing plans for Signature-Gems.com A Twitter account, @SignatureGems, is already in use and special discount coupons are offered to the company's Twitter followers. Signature-Gems.com founder, Peter Wyspianski, is also in the process of hiring a social media expert who will help us connect with customers on social media sites such as Facebook and Twitter.

Social media will be very important for branding and customer service purposes. Search engine optimization, all done 'in-house' at Signature-Gems.com, is also a key part of this online business. According to Verdict Research (May, 2009) "41% of shoppers use search engines to identify new websites", so Wyspianski plans to keep in line with this trend and use SEO to help grow his business.

"We are continuously enhancing our collection with designs that are handmade exclusively for our store." states Peter Wyspianski, Signature-Gems.com Founder and E-Commerce Manager. "Many pieces are designed according to our specifications (customers give us feedback and clues as to what exactly they would like to see in our store) For example, the Honey Cleopatra Amber Necklace can only be bought on Signature-Gems.com."

The Cleopatra line of amber necklaces is the most successful collection in the Signature-Gems.com line and the range is expanding to new pieces (Classic Cleopatra, Honey Cleopatra, Cherry Cleopatra, Green Cleopatra and most recent Cleo Collar). The jewelry is ordered directly from small Polish and Lithuanian artists so that there are no middle man costs and the savings are passed on directly to the customers.

Peter Wyspianski feels that "one of the biggest challenges for online stores like ours is to provide excellent customer service. This area of operation needs to be improved by many e-tailers. To ensure that customers are not just researching online but also actually buy online, we need to build trust. It's about both pre and post sale customer service."

With the holiday season beginning, shoppers will be making many of their purchases online. (According to Retail Week, Jan. 2009, in the "2007 to 2008 Christmas Sales period, online sales increased by 31% while in-store sales decreased by 1.3%.") The distinctive, handmade collection of Baltic amber jewelry combined with a stepped-up social media campaign and new e-commerce platform will bring Signature-Gems.com further to the forefront of the online jewelry market, making it a popular choice with discerning shoppers.

Video of Baltic Amber and amber jewelry inclusions by http://www.signature-gems.com
http://www.youtube.com/watch?v=-UgPl9w_pzg

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Peter Wyspianski
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