MakeMeTop Bid Management & Analytics Tools Launch Full PPC API Integration to Baidu's Phoenix Nest Bidding System

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MakeMeTop introduce full support for the new Baidu Professional "Phoenix Nest" biddng system for international marketers wishing to run PPC campaigns in China.

We are proud to be one of the first international bid management system providers to fully integrate this new Baidu API. Although our clients have been running campaigns on Baidu and other engines in the Chinese and Far Eastern markets for some time, Baidu's new

Microchannel Technologies Ltd., the software house that produces the advanced multi-lingual, multi-currency MakeMeTop series of bid management, SEM and analytics tools, widely white-labelled by agencies worldwide, has successfully integrated the Baidu "Phoenix Nest" PPC API into their software, adding full support for the leading Chinese search engine to those already covered in the system -- including Google, Yahoo, MSN, Ask, Miva, Looksmart and Mirago.

Complementing their existing implementation of Baidu's "Classic" PPC interface, MakeMeTop now have fully integrated facilities to support all paid search activities on China's leading search provider by allowing marketers to select either method for handling PPC on Baidu.

Launched this week, leading agencies in the Region are already running campaigns using the new technology within the Chinese market place.

Barry Lloyd, CEO of Microchannel Technologies, says: "We are proud to be one of the first international bid management system providers to fully integrate this new Baidu API. Although our clients have been running campaigns on Baidu and other engines in the Chinese and Far Eastern markets for some time, Baidu's new "Phoenix Nest" system is a crucial component for anyone now wishing to market via PPC in China. The standard Baidu PPC management interface is in Chinese only, but now marketers from around the World can use our software in their own preferred language to fully manage all types of Baidu campaigns. We look forward to working closely with marketers wanting to target the growing Chinese market and assisting in expanding their campaigns in that market by providing them with the best PPC management, SEM, Internet Marketing and analytics solutions available."

Baidu's Phoenix Nest PPC platform provides marketers with many additional features and enhanced facilities over their "Classic" system and is being adopted by a growing number of advertisers and SEM providers in China. In time, all PPC advertisers should be ported to the new, more flexible, system.

With their Head Office in Northern Ireland and regional facilities in England, Russia, USA and Thailand - MakeMeTop software handles bid management and analytics for thousands of clients via over 50 agencies as a white-labelled solution in over 20 countries worldwide.

About Microchannel Technologies Ltd
Microchannel Technologies Ltd., was formed in 2000 and has been providing search engine marketing software and services under their MakeMeTop trademark for over 8 years to companies worldwide.

About Baidu
Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol "BIDU".

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BARRY LLOYD
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