Undercover Condoms Earns Circle of Excellence Award for Superior Customer Service from BizRate Research

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Undercover Condoms earns customer service award for reaching several service benchmarks by BizRate Research. The Circle of Excellence Award is handed out annually to the highest rated online businesses.

Undercover Condoms announces that it has been recognized by BizRate® Research as a Circle of Excellence winner for 2009. This award recognizes those online merchants who exhibit outstanding online customer experiences.

In partnership with BizRate, Undercover Condoms measures customer satisfaction through surveys made available at both the Point-of-Sale and after the delivery of goods - in order to accurately measure the online shopping experience and to monitor the store's post-transaction fulfillment performance. BizRate then reviews the scores annually for Undercover Condoms, as well as the scores for over 5,000 online retailers, to determine award winners.

Undercover Condoms achieved statistically significantly higher ratings than BizRate's network averages in each of the following Satisfaction Metrics:

1.    Overall Satisfaction
2.    Product Selection
3.    Ease of Finding Products
4.    Repurchase Intent
5.    Product Met Expectations
6.    On-time Delivery
7.    Customer Support

This is the first year Undercover Condoms has earned the BizRate® Circle of Excellence award. "It's an honor to receive the BizRate Circle Of Excellence award," said Brian Frank, Director of Business Development at Undercover Condoms. "We've strived to provide low prices and a private environment for our clients to shop and to be acknowledged for our tremendous service as well is a great bonus."

The Circle of Excellence winners are an elite group of online suppliers that consumers can feel confident shopping with, as they must demonstrate consistently superior customer satisfaction on an annual basis. "Only 3% of BizRate's network of over 5,000 online retailers won the Circle of Excellence award in 2009," stated Hayley Silver, Senior Director of BizRate Research. "As a part of this group, Undercover Condoms has provided remarkable customer experiences time and again throughout the year for its customers - the ones submitting the ratings."

About Undercover Condoms:
Undercover Condoms is a leading online supplier of condoms, personal lubricants, massage oil, and other personal care products. The company carries every major brand including Trojan, Durex, Astroglide, KY, and much more. It's spin-off site, PinkApple.com, is a rapidly growing female personal care retailer with tampons, hair removal products, and more. Undercover Condoms offers a private buying experience with award winning customer support, product reviews, and easy re-order option all at low prices. For more information, visit http://www.undercovercondoms.com or http://blog.undercovercondoms.com.

About BizRate Research's Circle of Excellence Methodology:
To be considered for the award, retailers must participate in the BizRate® Research Customer Certified Merchant Program. This program allows online buyers to complete surveys at the Point-of-Sale and after the delivery of goods in order to accurately measure the online shopping experience and to monitor the store's post-transaction fulfillment performance. To win, retailers' must not only achieve a performance rating statistically significantly above the BizRate network average on all seven aforementioned service metrics, but also consistently collect customer feedback at volumes that are reasonable for their size business for the award year, August 1, 2008 to July 31, 2009. BizRate Research's Point-of-Sale and fulfillment customer feedback system is free of charge to online retailers.

About BizRate® Research:
The industry leader, BizRate Research assists retailers in listening to their customers and starts a dialogue between retailers and customers with the end goal of growing consumer loyalty to the retailer. BizRate Research provides tools and reports to over 4,500 retailers to enlighten them about the customer experience and make them aware of the "why" in what consumers think and do. For over 10 years, BizRate's consumer feedback and ratings platform amplifies the consumers' voice in a way that is fast and measurable, resulting in insights, action, and consumer loyalty. For more information on our buyer and non-buyer survey and reporting products, please contact us at researchsales (at) bizrate (dot) com. BizRate Research is a division of Shopzilla, Inc.

About Shopzilla, Inc.:
Shopzilla, Inc. is one of the largest and most comprehensive online shopping networks on the web. Through our leading comparison shopping sites, BizRate.com® and Shopzilla.com®, Shopzilla helps shoppers find the best value for virtually anything they want to buy from thousands of online retailers. Based in Los Angeles, Shopzilla operates sites in the U.S., U.K., France and Germany. The company is owned by Scripps Networks Interactive, Inc. (NYSE:SNI), which include national lifestyle TV networks such as HGTV, The Food Network, Fine Living and more.

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Bob Drumm
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