ScanLife Mobile Barcode Application from Scanbuy, Inc. to be Pre-loaded on Select Pantech Handsets

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Camera phones to begin shipping with new feature that reads all major barcode formats

Scanbuy, Inc., the global leader in mobile barcode solutions, today announced that its ScanLife mobile application will be pre-loaded on Pantech Group devices. The application can be used on virtually any camera phone to read all of the major barcode formats including Datamatrix, EZcode, QR code, UPC, and EAN. Depending on the content, codes can immediately launch a specific website, load a video, access social networking portals and more. Any printed or digital display media becomes interactive and it removes the need for a mobile phone user to type long URLs or search for information using keywords.

Pantech Group manufactures mobile devices across a number of product lines including Pantech and SKY. ScanLife will initially ship on phones sold in Latin America. Pre-loading any consumer mobile application significantly increases the reach and adoption of the technology which is critical for the growth of the mobile barcode industry.

"Handset manufacturers are now making a consistent effort to push the adoption of mobile barcode technology, and we are very pleased to be a partner with Pantech globally," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "Pantech Group is a leading handset manufacturer and this agreement will bring ScanLife to millions of new users."

The ScanLife mobile application is compatible with all major operating systems, including Android, BlackBerry, BREW, iPhone OS, Java, and Windows and supports all major 2D barcode formats including QR code, Datamatrix, and EZcode. ScanLife can be downloaded for free from the phone's browser at

"Scanbuy's technology is extremely flexible and already widely available, which is critical in servicing our customers across key regions," said Park Gwangcheol, Vice President, Pantech Group. "We believe this application will enhance our customer's mobile experience, and we are excited to see our camera phones become tools for easy navigation."

Marketers and media publishers use the ScanLife Code Management Platform to generate and manage their 2D codes. Individuals can also create their own codes for free linking to social networking sites or contact information. With ScanLife's Code Clearing House, codes can be scanned from virtually any region, making the solution geographically interoperable.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a mobile application, Code Registry, Code Clearing House and Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit or

About Pantech (

Pantech Group, through its affiliates - Pantech Co., Ltd., Pantech&Curitel Communications, Inc. and Pantech C&I Co. - is one of Korea's top three mobile handset makers. Pantech has received wide-ranging industry recognition for its innovative handset designs, and has also introduced a significant number of breakthrough technologies in the mobile phone industry. Established in 1991, Pantech collectively has approximately 2,500 employees and 4 regional sales offices worldwide. For more information on Pantech, please visit


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David Javitch
Scanbuy, Inc.
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