Content marketing is the art of learning the wants and needs of your customer and the science of delivering it to them in a compelling, engaging way
Boston, MA (PRWEB) October 8, 2009 -
You did what everyone says you should do: create a website for your company. But where is the traffic? Where's all that business you were supposed to get from it? Chances are, you need some help developing your content marketing and the new book 101 Content Marketing Tips is how you're going to get it.
Byron White, founder and President of ideaLaunch and LifeTips.com, pours a decade's worth of content marketing experience into this tip book that every business owner and marketer should have. Easy-to-read and easy-to-follow, White uses humor, everyday examples and straight shooting advice to convey valuable insights on content marketing including how to:
- Listen to current and potential customers
- Understand what captivates your audience and speak to those interests
- Use social media tools - like Twitter and Facebook - to promote your business
- Create interesting blog posts on your company's website
- Utilize search engine optimization (SEO) techniques so your website shows up (higher the better!) in a Google search
- Make different online content like videos, white papers and webinars
- Hire freelance writers, editors or marketing specialists
- Set and track your return on investment (ROI) to ensure you're on the right path
"Content marketing is the art of learning the wants and needs of your customer and the science of delivering it to them in a compelling, engaging way," says White.
"Your web presence shouldn't just be a pretty face - it needs to offer real value to people," says White. "Plus, people need to be able to find your website in the first place. With 101 Content Marketing Tips, both experienced and rookie business owners can learn how to do all of this."
101 Content Marketing Tips by Byron White is available from LifeTips, a division of ideaLaunch, for $9.99 on Amazon.com. As a special offer, ideaLaunch, a leading content marketing company, offers a free PDF version of the book to those who attend an ideaLaunch webinar (held the last Wednesday of every month).
ideaLaunch is a virtual editorial and SEO department for companies that want a web presence that's more than a pretty face. Smart online content from ideaLaunch helps businesses win the customers companies are clamouring for. Retained on a monthly or test project basis, ideaLaunch's team of in-house editors, SEO specialists, engineers and project managers create custom content assets to client specifications. With a writer pool of over 5,000 screened content experts at its side, there's no industry or audience ideaLaunch can't engage. Plus, ideaLaunch guarantees real business results. Using proprietary technology to the track results, ideaLaunch works until companies get the ROI they deserve.