Proudly Announcing the Arrival of Totsy

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Flash Sales Website That Delivers What No Mom Can Afford To Miss

Totsy basically serves as a personal shopper that searches for everything a mom would need or want and delivers it to her in the most convenient manner at unbelievable and very welcomed rates

Nicole Feliciano, founder of MomTrends and a leading voice in the mom blog community, together with Audrey McClelland, a member of Nielson's 2009 Power Moms, founder of MomGenerations, host of MomTV's Audrey's Fashion Sense, and editor of the Beauty & Style channel on Lifetime Network's newest venture, Lifetime Moms, proudly announce the arrival of Totsy (http://www.totsy.com), an online private flash sale club and community dedicated to offering expecting moms and families with young children with designer baby apparel, baby gear and accessories at sample sale prices.

A referral based flash sale shopping experience, Totsy offers the savvy mom and mom-to-be exclusive deals and preferred pricing on hand-selected pregnancy and baby related items. Members are alerted to flash sale events of individual designers 48 hours in advance and each brand exclusive sale lasts for a total of 72 hours. "Totsy basically serves as a personal shopper that searches for everything a mom would need or want and delivers it to her in the most convenient manner at unbelievable and very welcomed rates," comments Nicole Feliciano.

By joining Totsy, moms and expectant moms will have access to the best children's brands and essentials at pricing structures which range from 40% to 70% off suggested retail price. Sales of coveted essentials from individual designers will feature items from all key product categories related to pregnancy, infancy, toddlers and children up to age 7 including strollers, car seats, furniture, bedding, apparel, toys, books et al.

"Moms by nature are resourceful and smart shoppers. As more and more moms migrate online to shop, search for information and connect with peers, they will discover that Totsy is an ideal resource that they can't afford to miss," adds Audrey McClelland.

For the 20 million households with children under the age of five (source: Simmons Research), Totsy will not only serve as the first free, private online club dedicated to their needs but it will also function as a community. Members are welcomed to join to exchange information, share experiences and learn about the key essentials and trends from leading mom experts and bloggers including Nicole Feliciano and Audrey McClelland. Nicole and Audrey will provide tips, share insights and engage Totsy members in discussions about all topics related to pregnancy, infants and children.    

"As experienced discerning moms, Audrey and I will help demystify the shopping process and highlight the goods worth a parent's time and money. Totsy will further provide unparalleled access to current premium brand products, generous discounts and quick delivery," notes Nicole Feliciano.

Headquartered in New York, Totsy (http://www.totsy.com) is a privately held company dedicated to providing its members with access to coveted and essential products and brands designed for expecting moms and parents of young children at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only.

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Jeyran Ghara
Totsy
212-777-2220 ext. 102
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