The idea is a result from many marketers telling me about the challenges they have encountered in transitioning to new media when many traditional marketing tactics have served them or their company well in the past
Palm Harbor, FL (PRWEB) October 7, 2009
Bernie Borges, Founder and CEO of Find and Convert, an Inbound Marketing Agency, announced a new social media initiative, Take the Marketing 2.0 Challenge. This online social media blog post initiative was designed to offer marketers an open forum to exchange, collaborate, discuss and answer questions while sharing their experiences with others.
"The idea is a result from many marketers telling me about the challenges they have encountered in transitioning to new media when many traditional marketing tactics have served them or their company well in the past," says Bernie Borges, author of Marketing 2.0. "My hope is that marketers will let their hair down and open up with ideas, successes and learning experiences using a simple blog post. It's a social and marketing experiment on the web."
The blog post offers ten challenging questions to marketers pertaining to their inbound marketing strategy. Borges offers an answer to each question and invites marketers to engage in the discussion through their comments. The questions and answers pertain to topics Borges covers in his book, Marketing 2.0; Bridging the Gap between Seller and Buyer through Social Media Marketing.
Borges wrote Marketing 2.0 for business executives who have not yet fully embraced all aspects of the web, particularly social media as the new way of marketing. Borges emphasizes the importance of a new marketing mindset centered around two core principles: content marketing and online relationship building.
"Marketing in today's online world is vastly different than even a couple of years ago, and Bernie's book, Marketing 2.0, as well as the Marketing Challenge he's developed, are designed to help marketing executives of all shapes and sizes understand, act and deliver results using inbound marketing techniques," says Andrew Davis, chief strategy officer at Tippingpoint Labs. "I've had clients of mine read Marketing 2.0 so they can wrap their head around this fundamental shift in the way brands communicate," Davis adds.
The ten questions in "Take the Marketing 2.0 Challenge" are:
1. What is your inbound marketing strategy?
2. What are the staffing implications of an inbound marketing strategy?
3. How do you manage social media in your business?
4. What is your content marketing strategy?
5. How much emphasis do you place on building relationships online?
6. How do you measure the results of your inbound marketing strategy?
7. What are the risks of an inbound marketing strategy?
8. What are the roles of SEO and SEM in your inbound marketing strategy?
9. How do you integrate offline marketing and online marketing?
10. What is your inbound marketing strategy if your customers are not online?
Why is "Take the 2.0 Challenge" so important to new and seasoned marketers alike? Borges' one minute video Take the Marketing 2.0 Challenge explains.
About Find and Convert and Bernie Borges
Bernie Borges is the CEO and founder of Find and Convert, an inbound marketing agency that helps small and midsized businesses develop winning strategies on the web. Borges publishes a semi-monthly podcast on inbound marketing strategies, maintains the Find and Convert blog and is a frequent speaker at conferences and private events.
Find and Convert