Pittsburgh, PA (Vocus) October 15, 2009
The Mall at Robinson announces the launch of Project: Style, the new, ultimate fashion competition for guys and girls ages 13 and up. From now through December 2009, The Mall at Robinson will select two trendsetters each round during a four round contest to put their sense of style and fashion to the test by creating the ultimate outfit.
The selected participants will receive recognition and a $150 The Mall at Robinson gift card, which will be used to purchase their outfit. All purchases must come from The Mall at Robinson retailers with only one item coming from their personal closet. Selected trendsetters will submit a brief video of their creation which will be posted on The Mall at Robinson’s new website, Shoptopia -http://www.robinson.shoptopia.com. Members of Shoptopia will be eligible to vote for their favorite trendsetter. See Official Rules at http://www.shoprobinsonmall.com.
Interested applicants can log onto http://www.shoprobinsonmall.com and click on Project: Style. Fill out the application, and upload a photo that shows off their style. Two top trendsetters will be selected for each round.
Voting will determine each rounds winning semi-finalists who will return in January, 2010 and compete in the Project: Style “Style-Off” LIVE in Grand Court. One winner will become The Mall at Robinson’s Top Trendsetting Fashionista and receive a $500 Mall at Robinson Shopping Spree!
About The Mall at Robinson
The Mall at Robinson is an 863,791 square-foot, regional shopping center located in Robinson Township, at the intersection of Route 60 and Route 22/30 on Robinson Centre Drive. The Center is anchored by Dick’s Sporting Goods, JCPenney, Macy’s and Sears, and includes more than 120 premier shops, Houlihan’s and a food court. For more information, visit http://www.shoprobinsonmall.com. The Mall at Robinson is owned and managed by Forest City Enterprises, Inc., an $11.7 billion NYSE-listed national real estate company. Forest City Enterprises, Inc. is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.