Traffic Marketplace Introduces MarketInsight™ Powered by comScore

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New suite of reporting products gives advertisers comprehensive insight into their campaigns

Jim Waltz, President - Traffic Marketplace

MarketInsight will help advertisers more comprehensively evaluate the effectiveness of their digital advertising efforts using tools that demonstrate the view-through impact of campaigns, including brand and sales lift.

Traffic Marketplace today announced the launch of MarketInsight™, reporting powered by the leading digital marketing intelligence firm comScore. MarketInsight™ is a comprehensive suite of campaign reporting products that quantifies and qualifies the impact of advertiser campaigns on the online and offline behavior of consumers and allows advertisers to make more effective and advantageous marketing decisions. MarketInsight™ will be available exclusively to Traffic Marketplace advertisers.

Blending data from sister company FirstLook's half a million domains and comScore's audience measurement capabilities derived from an audience panel of more than 2 million Internet users, MarketInsight™ will offer advertisers a comprehensive data driven view to analyze the success of their campaigns. The suite of MarketInsight™ products will include:

  •     inliten™ - Reports how effectively an advertiser's target has been reached. This data includes how many consumers were reached, as well as their demographics, age, income and ethnicity.
  •     inliten+™ - In addition to the inliten™ data, this report reveals a campaign's impact on consumers' online activity providing brand insight into consumers' actual website visitation, search activities and click-throughs.
  •     influence™ - This survey-based report tells advertisers how much their campaign influences exposed consumers. Using comScore's proprietary panel-based technology, it uncovers consumers' awareness of the advertised brand, attitudes toward the brand and their intent to purchase the brand.
  •     inmarket™ - A breakthrough solution that marries the monetary effectiveness of an online campaign to the offline world.

"MarketInsight is the most insightful reporting product available by any ad network today," said Jim Waltz, President of Traffic Marketplace. "With the backing of comScore, the leaders in online audience measurement, MarketInsight will give our advertisers all the tools they need to measure, optimize and make more money from their Traffic Marketplace advertising campaigns."

"We believe that empowering advertisers with intelligence increases their chance to effectively reach and influence their most desirable audience," said Daryl McNutt, Vice President, comScore Marketing Solutions. "MarketInsight will help advertisers more comprehensively evaluate the effectiveness of their digital advertising efforts using tools that demonstrate the view-through impact of campaigns, including brand and sales lift."

"Traffic Marketplace continues to deliver relevance in online advertising by giving our advertisers what they want--products and solutions that optimize their online media planning and subsequent results," said Art Shaw, CEO of Connexus Corporation, the parent company of Traffic Marketplace. "Since the rise of the digital age, online advertisers have sought the ability to measure and analyze audience reach across multiple information sources. MarketInsight will arm our advertisers with more information than ever before."

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence.

About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 141MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions.


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Julia Hodge
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