The Lavidge Company Creates New Biz Magnet with the Launch of Site

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Internet Marketing Agency debuts on the internet today. The new division of The Lavidge Company will utilize its proven methodology to help companies maximize their online presence and marketing strategy to create "digital magnets" for customers aimed at increasing sales and bottom line results.

Web sites and programs that produce sales and lasting value are designed around the end user not the company itself.

Web marketing will never be the same after today's launch of Internet Marketing Agency (, which is a division of The Lavidge Company (TLC), a full-service, public relations, interactive, consulting, marketing communications and advertising agency in Phoenix.
Lavidge aims to leverage its proven method of developing Web sites and online marketing campaigns that are user-centric to generate a higher customer conversion rate for its clients, a simple principle that has translated into bottom line results for Lavidge clients such as LifeLock, Massage Envy, McDonald's Phoenix Co-op, i/o Data Centers, KTAR, and ToySplash.

"In our years developing and implementing Web site design and interactive marketing campaigns, we have spent a lot of time analyzing what is in the market already and we have seen a big problem with the way many are designed that ultimately impacts their functionality," said Stephen Heitz, Director of Interactive Services at TLC. "Web sites and programs that produce sales and lasting value are designed around the end user not the company itself."

A Web site that acts as a "digital magnet" works in conjunction with an Internet marketing strategy that, as a whole, draws prospects in then engages them with quality content presented in an easy to use, intuitive user interface.

"Providing a quality user experience with your Web site will produce quality leads and convert them into sales online, all the while supporting the brand and building the reputation of the company," said Heitz.

About Internet Marketing Agency
Internet Marketing Agency (IMA) is a division of The Lavidge Company, a full service marketing communications, public relations, interactive, consulting and advertising agency in Phoenix, Ariz. The goal of IMA is to develop Web sites that act as "digital magnets" for companies by creating content geared toward the end user. IMA's clients include LifeLock, Massage Envy, i/o Data Centers, ToySplash and KTAR. Download IMA's white paper "How You Know Your Web Site Sucks and What To Do About It" at

About The Lavidge Company
The Lavidge Company is a locally owned and operated full-service advertising, public relations, interactive, consulting and marketing communications agency. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Highlights of the agency's client base includes Discount Tire, Arizona Grand Resort, Massage Envy, i/o Data Centers, Phoenix International Raceway, Banner Health, McDonald's and many more. Named as one of the 15 fastest growing companies in Arizona by Arizona Business Magazine, The Lavidge Company was also voted as one of the "Best Places to Work" in Phoenix by Phoenix Business Journal, selected as one of Arizona Woman's "2008 Best Workplaces for Women," and was recognized by Comerica Bank as a 2008 "Arizona Company to Watch." The Lavidge Company offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016. More information on the agency may be found at or


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Jennifer Frederick
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