Equips KellyOCG to Deliver Consistent Brand Messaging

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Provides a one-stop shop of marketing and public relations tools

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for us, combining numerous marketing and PR tools into one product

When Kelly Outsourcing and Consulting Group (KellyOCG) needs to reach its target audiences with brand messaging, it relies on, a “one-stop shop” of marketing and public relations tools.

KellyOCG has delivered first-class talent acquisition processes and services since 1995, helping customers support aggressive growth, reduce turnover and implement best practices in recruitment process outsourcing (RPO). A challenge for KellyOCG is differentiating its brand from the familiarity of its Fortune 500 parent, Kelly Services – the temporary/staffing side of the business.

KellyOCG highlights their expertise by participating in events and research, and by co-producing the annual Global RPO Report with HROA (Human Resources Outsourcing Association). Its annual Executive Roundtable enables clients’ executives to discuss global trends in outsourcing, and share challenges, ideas and “lessons learned.”

To easily manage the company’s promotional activities, HRmarketer has become an indispensible tool, according to Zachary Misko, global director of KellyOCG-RPO. Read how in the latest HRmarketer case study.

“HRmarketer has become a “one-stop shop” for us, combining numerous marketing and PR tools into one product,” said Misko. “It’s so easy for me to respond to speaker proposals, review sponsorship opportunities, and track events as well as stay abreast of competitors, trends and practices.”

HRmarketer is the number one online marketing and PR service specifically tailored for companies selling to HR decision makers and other purchasing influencers for human resource products and services. It combines databases of marketing and PR information with execution, campaign management and business intelligence tools.

Misko’s team can distribute news and announcements through Direct2Net, HRmarketer’s Internet wire service, which submits news to hundreds of major search engines and news portals like Google, Yahoo! and Bing. Direct2Net releases also support imbedded keyword links and RSS to increased visibility. KellyOCG can easily track editorial opportunities, journalists, blogs and analysts, and receive automatic reminders of important conference deadlines.    
HRmarketer’s new e-clipping service and SEO Center help subscribers measure the impact of their marketing and public relations as well as measure and improve their visibility online.

About KellyOCG
KellyOCG is the Outsourcing and Consulting Group of human resources solutions provider Kelly Services, Inc. (NASDAQ: KELYA, KELYB). KellyOCG is a global leader in innovative talent management solutions in the areas of Recruitment Process Outsourcing (RPO), Business Process Outsourcing (BPO), Contingent Workforce Outsourcing (CWO), including Independent Contractor Solutions, Human Resources Consulting, Career Transition and Organizational Effectiveness, and Executive Search. Visit

Fisher Vista, LLC, is a marketing and information services firm focusing on the human resources and healthcare industries. is the largest online marketing and PR service in the human resources market. was introduced to the healthcare market in 2009. Both help companies get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.

Media Contact:
Elrond Lawrence, media relations

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Elrond Lawrence
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