Loyalty Lab Adds Enhancements to Loyalty Program Management and Ad Hoc Reporting

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Loyalty Lab Releases 7th Major Software Update of 2009

Loyalty Lab, Inc. (http://www.loyaltylab.com) announced its seventh software release of 2009 today, adding enhanced functionality for loyalty program management, customer care, promotional offer targeting, ad hoc reporting, and email deliverability reporting. The release also includes numerous performance enhancements to data processing, API responsiveness, real-time scoring, and ad hoc query speeds.

A Commitment to Market Leadership in Customer Loyalty Technology

The release is the 33rd since the company was founded in 2003 and continues the company's fanatical focus on technology innovation, continuous improvement, and market needs. As with every prior release, capabilities are available to clients immediately.

"Every release adds something new for our clients," commented Matt Howland, Loyalty Lab's CEO (http://bit.ly/AlR5d). "Companies focused on customer loyalty need a lot of flexibility to test and learn from new ideas. This release improves our clients' abilities in multiple areas and builds on our SaaS platform. With the number of new clients coming on board this year, we've had lots of great ideas and input into the development process."

The company plans at least one more release in 2009, with planned enhancements to its customer data model, analytic capabilities, offer capabilities, and generic event framework, along with ongoing improvements in performance and scalability.

About Loyalty Lab

Loyalty Lab is the leader in customer loyalty technology for consumer brands. Loyalty Lab's suite of loyalty technology products and services allow retailers, CPGs, travel, financial services, and other consumer-focused businesses to develop and manage long-term relationships with their loyal customers. Clients (http://bit.ly/3byViE) include 1-800-FLOWERS.COM, Virgin America, Guitar Center, Nine West and dozens of other leading companies. For more information, visit http://www.loyaltylab.com.

David Rosen
SVP, Strategy and Channel Development
111 Sutter St., 13th Floor
San Francisco, CA 94104


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David Rosen
Loyalty Lab
1.415.659.8270 ext. 802
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