bmi Launch Viral Video Campaign

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New marketing initiative from bmi sees the release of tongue-in-cheek viral adverts with England Rugby favourites Phil Vickery, Riki Flutey and Lee Mears feature.

bmi, the better for business airline and the official airline sponsor of England Rugby, releases today a series of tongue-in-cheek virals using RFU players as part of their online marketing strategy.

With titles such as 'Hooker' and 'Stud', the virals see RFU favourites Phil Vickery, Riki Flutey and Lee Mears in a series of humorous positions with bmi cabin crew.

These tongue-in-cheek virals can be seen online at http://www.youtube.com/user/rudbyvidz

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