Specialist Skills Thrive During Economic Downturn

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PR & Communications Candidates In Hot Demand According To Punch Communications

Certainly similarities can be drawn between the rapid digitalisation of the current business climate and the industrial revolution of the late 18th and early 19th Century. The speed of change and degree of innovation has shaken the status quo but with it has come fresh opportunity and completely new roles have been created

Candidates with specialist technology, SEO (search engine optimisation) and social networking skills are in hot demand despite the economic downturn, according to Punch Communications, a midlands-based PR agency with a high level tech PR offering.

Whilst during tough economic times, PR and Communications agencies can often suffer as client marketing budgets are cut, the cost effective nature of digital, SEO and social networking campaigns has been a significant growth area for many Communications agencies.

Where more traditional Communications agencies have seen a drop off in billings, and reduction in client budgets, as the economic climate has seen a considerable amount of belt tightening, the specialist SEO Agency or agency able to offer sound experience of tech PR have in many cases experienced a period of growth.

Pete Goold, Managing Director of Punch Communications said: "Certainly, the last 12 months have been a period of concern for many businesses across the marketing spectrum. However, the clients and agencies that were pioneering in advance of the economic downturn, investing and building knowledge of specialist technology, digital, SEO and social networking capabilities have actually been able to prosper. From a client perspective, our experience in SEO and tech PR has allowed us to offer that all important return on investment in client campaigns and as a result, we currently have a number of jobs in PR for candidates with the relevant skills"

The pace of development within the technology sector has been a lifeline for a number of business sectors from a job creation perspective as Pete Goold continues: "Certainly similarities can be drawn between the rapid digitalisation of the current business climate and the industrial revolution of the late 18th and early 19th Century. The speed of change and degree of innovation has shaken the status quo but with it has come fresh opportunity and completely new roles have been created"

Ambitious and enthusiastic PR and Communications specialists with experience in digital & technology PR, search engine optimisation or social networking should contact Pete Goold, Managing Director, Punch Communications on +44 (0) 1858 411600, or alternatively visit punchcomms.com.

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