Flat Black Coffee Company Ltd., Presents 'White Chrome 2009': Boston's 1st Annual Barista Throwdown

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Boston's best baristas representing over 7 independent café's, will converge in Dorchester, MA on October 24th, 2009 to compete at Flat Black Coffee Company Ltd. at 'White Chrome 2009': Boston's 1st Annual Barista Throwdown, in front of a live and online audience of spectators nationally and internationally. One winner will be named Boston's 'White Chrome' Barista Champion. All proceeds to benefit The Greater Boston Food Bank.

The region's best baristas representing over 7 independent café's will converge in Dorchester, MA on October 24, 2009 to compete in front of a live and online audience of spectators nationally and internationally for the coveted title of Boston's 2009 'White Chrome' Barista Champion. In the highly anticipated two hour, two round competition at Flat Black Coffee Company in Ashmont Hill, Dorchester, each competitor will prepare espresso, latte/cappuccino art and original signature drinks to exacting standards in a 5-minute performance set to music. Three local celebrity judges, including Annie Copps and Allison Arnett, esteemed food writers, will evaluate each performance, including barista knowledge, the taste of beverages served, cleanliness, creativity, technical skill and overall presentation demonstrated by the competitors. One winner will be named Boston's 2009 'White Chrome' Barista Champion in an award ceremony immediately following the competition from at neighboring Tavolo Restaurant.

The public is invited to taste beverages prepared by the competitors from 2pm- 4pm during the practice rounds, and to witness the entire competition as well as a cupping hosted by Flat Black's master roaster and co-founder, David House. The public is also welcome to attend informational discussions on Fair Trade, organic certification and espresso machine/brewer maintenance from 3:30pm - 5pm. Special guest, Billy Costa of NECN's, TV Diner, will contribute audio commentary during this portion of the event. The competition is from 5pm-7pm with the awards ceremony immediately following.

Admission to the competition is free, but a donation of $10 is suggested to benefit the Greater Boston Food Bank.

A live video broadcast from the event can be found at http://www.UStream.tv.

This is the first competition of its kind in Boston, following a similar model to that of the Specialty Coffee Association of America's Barista Championships held annually all over the world.

'White Chrome 2009' coincides with Fair Trade Month (October) in the United States. During the month of October, thousands of retailers and nearly 900 U.S. based manufacturers and brands will collaborate with an extensive network of nonprofit organizations, student groups, faith communities and municipalities to spread the word about Fair Trade Certified products. Flat Black Coffee Company focuses on buying, roasting and serving the world's finest organically grown, Fair Trade, shade grown and ethically grown single estate coffees at their 3 locations in Dorchester and Downtown Boston.

Sponsors and partners include: The Greater Boston Food Bank, Wainwright Bank, Vargas & Vargas Insurance, Tavolo Restaurant, , FETCO Brew Machines, Rancilio Espresso Machines, Baystate Organic Certifiers and Transfair.

For more details: http://www.flatblackcoffeecompany.com

Media contact: Leslie MacKinnon 617-312-0009


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