Red Bank, NJ (PRWEB) October 9, 2009
Kurani Interactive, an NJ internet marketing agency, has been selected as the winner of the Corporate Website Judges Award in the 14th annual Impact Awards sponsored by the New Jersey chapter of the Business Marketing Association for its design and development of the GAR Products website which was launched earlier this year.
Each year, BMA-NJ celebrates the best business-to-business marketers in the tri-state area whose creative excellence and effectiveness in marketing communications have made a direct impact on a company's growth and profitability. Entries in more than 30 divisions are judged by professionals and academics in the field of B2B marketing. The Corporate Website Judges Award won by Kurani Interactive honors work that far exceeds the normal professional standards for marketing communications.
Kurani Interactive's partnership with GAR Products, a leading manufacturer of custom chairs and tables for the hospitality and design industries, has offered great advances to the B2B manufacturing industry while giving GAR an effective brand refresh and the website development to reflect it. In the midst of its transition from a volume manufacturer to a custom manufacturer, GAR Products needed to reposition its website for the custom design market. As part of the process, Kurani Interactive helped with the functionality to keep the brand promise.
The project scope consisted of website design, content management system development, flash interface design, organic search engine optimization (SEO), a secure extranet/project area for designers and content strategy. Kurani Interactive also built a lightbox for the site allowing visitors to save certain products, put them in a product grouping and revisit them at a later date. As with all Kurani Interactive projects, the website spares nothing in terms of intuitive navigation and exceptional information architecture.
About KURANI Interactive
Kurani Interactive is a New Jersey based internet marketing agency that has won dozens of awards in the areas of online strategy, website development and internet marketing campaigns. Visit Kurani Interactive's website at http://www.kurani.com or call 1-800-889-7676 to discuss your internet marketing strategy with KURANI Interactive.
About GAR Products
GAR Products is a family-owned and operated corporation specializing in quality seating, table tops, and table bases for all levels of the hospitality and design industries. Founded in 1956 by Morris H. Garfunkle (Mr. GAR), GAR Products, now entering its third generation of family ownership, continues to evolve with cutting-edge designs and enduring passion. From the traditional contract seating on which GAR Products was founded, to new and exciting models, the GAR website reflects its commitment to offer an expansive selection at competitive prices. Visit their website at http://www.garproducts.com.
About the Business Marketing Association of New Jersey
The Business Marketing Association of New Jersey, which has been in existence for 80 years, is dedicated to providing education, information and networking opportunities for those engaged in and interested in business-to-business marketing and marketing communications. For more information, visit the BMA of New Jersey's website at http://www.bma-nj.org.
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