Cambridge, MA (Vocus) October 8, 2009
LocaModa, Inc., a technology company extending interactive media to locations, today announced the official release of a series of four white papers focused on the establishment of Digital Out of Home best practices. The papers deliver firsthand industry insights and recommendations based on several thousand deployments and millions of end-user interactions.
The series, written by LocaModa CEO Stephen Randall, features the following titles:
- PART I - The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems: Not All Systems Are Created Equal
- PART II - Building an Interactive Digital Out of Home Experience: Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks
- PART III - Overcoming Ghost Town: Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out-of-Home Networks
- PART IV - Dealing With F**K and Other User Generated Content Challenges for Digital Out-of-Home Networks
LocaModa extends interactive media to audiences beyond the web. LocaModa’s patented cross-channel media distribution platform is used in thousands of locations and by many of the leading operators of placed-based networks (including screen networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and public digital billboards), enabling highly localized, targeted, contextual and relevant interactive advertising and entertainment.