At Muzak, we're passionate about music and its power to create lasting experiences. Now, we'll have the opportunity to really jump into this topic with both feet.
Fort Mill, SC (Vocus) October 8, 2009
Muzak, the world’s leading provider of music, messaging and branded sensory media, is preparing to celebrate three quarters of a century in business. As part of the planned events commemorating the 75th anniversary, Muzak will host its first industry conference devoted to music and branding. The two-day event at the North Carolina Music Factory, a new music and entertainment complex, is named The General George Squier Brainery: A Focused Discussion on the Art, Science & Sound of Music Branding. The event also has the support of RightsFlow, a partner company who provides a publishing licensing service to Muzak and helps to simplify the complex issues of copyright compliance and royalty payment.
“We're thrilled to be able to bring the full spectrum of the music industry, brand managers, designers, advertising and retail executives together in one room. To be able to explore the connection between music, brand, and consumer from so many angles really speaks to the power of music,” said Shawn Moseley, Manager, Music Industry Relations at Muzak. “At Muzak, we’re passionate about music and its power to create lasting experiences. Now, we’ll have the opportunity to really jump into this topic with both feet.”
“We are proud to be a partner for Muzak’s 75th Anniversary celebration and look forward to discussions, music and networking,” said Patrick Sullivan, President and CEO of RightsFlow. “We have been working with Muzak to provide mechanical licensing services that ensure copyright compliance. RightsFlow’s proprietary service allows Muzak to fully dedicate their resources to creating the best music branding experience for their clients.”
The General George Squier Brainery will explore the transformation of music, the music industry, and music branding—from legal to cultural considerations, media consumption to retail behavior. Guests at the industry-only meeting will enjoy a series of keynotes and panels with music industry heavyweights, intellectual property attorneys, artists, brand mangers and current Muzak partners and clients. Discussion topics will focus on the state of the music industry today, the role music plays in marketing, branding and the in-store experience and how brands can use music to make new connections with their target audiences. For more information about conference speakers, visit: The Gen. George Squier Brainery.
In addition to the industry conference, Muzak will host the company’s annual National Convention at their Fort Mill, South Carolina Home Office, located just across the South Carolina border in the metro Charlotte, North Carolina region. Over 1,000 Muzak field office employees and independent affiliates from across the country will converge for intensive discussions about new products, services and plans for 2010. The conference will conclude with live performances by Virgin Records artists The Constellations and NewWest Records artist Benji Hughes, at the North Carolina Music Factory the evening of Friday October 9th.
The Brainery is named for Muzak’s founder, Gen. George Owen Squier. In the midst of the Great Depression in 1934, Gen. George Owen Squier founded Muzak. Squier’s patent, called multiplexing, was an amazing step forward for communications. Multiplexing allowed multiple signals to travel over a single telephone wire at the same time. This invention led Squier to develop the concept behind Muzak, first known as Wired Radio, Inc., to capitalize on limitations of the radio and gramophone technology of the time. For marketing purposes, Squier would later combine the word music with his favorite high-tech company name, Kodak—and Muzak was born.
Muzak creates relevant sensory experiences that touch more than 100 million people daily. Businesses of all sizes trust Muzak to enhance their brand image using strategic integration of branded sensory media, including: music, digital signage, targeted custom in-store and on-hold messaging, custom scent and exciting live events that reach customers in store and beyond. Through its national support network, Muzak designs, installs and services professional sound systems, drive-thru systems, commercial television and more. For more information, visit us at http://www.muzak.com.
RightsFlow is a leading expert in mechanical licensing, simplifying how rights holders get paid. The company is a provider of a music licensing and royalty payment technology platform for online music services, record companies, distributors and artists. RightsFlow specializes in obtaining bulk mechanical, DPD, and ringtone licenses including streaming, tethered, and limited downloads rights. The proprietary "FLOW" system developed by RightsFlow allows them to license, account, and pay royalties on behalf of clients quickly and accurately while ensuring rights-holders are paid for the use of their material. Headquartered in New York City, RightsFlow services over 9,500 clients and currently has a database of 10.5 million songs.
Some of RightsFlow’s many clients include The Orchard, imeem, E1 Entertainment (US & Canada), Muzak, INgrooves, CD Baby, IODA, YouLicense, X5 Music Group, Zebralution, Liberation, Disc Makers, Deezer, Cooking Vinyl/Rocket Science, IRIS, and Artspages. For more information on RightsFlow’s services and management team, visit http://www.rightsflow.com