Atlanta, GA (PRWEB) October 8, 2009
Integrative Logic, a leading full-service, integrated database marketing provider based in Atlanta, was awarded Best in Class by the Interactive Media Council in the E-Zine/Newsletter category for its work on behalf of Galderma Laboratories' Cetaphil Skin Care Club® eCRM program and Marriott® and Renaissance® Caribbean and Mexico Resorts' e-zine program.
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements. The Best in Class Award is the highest honor bestowed by the Interactive Media Awards and recognizes the very best in planning, execution and overall professionalism. There were 27 entries submitted in the E-Zine/Newsletter category this year. Only four, including both Integrative Logic projects, received Best in Class awards.
The Cetaphil Skin Care Club® is an online community dedicated to the search for healthy skin. As "skin care central," the club's web assets serve as resources to educate, empower and encourage lifelong healthy skincare habits. Members receive exclusive access to skin care expertise and promotional offers via email newsletters and interactive magazines customized by age, gender, lifestyle, health condition and geography.
Marriott® and Renaissance® Caribbean & Mexico Resorts created a program of seasonal e-zines timed to match popular booking windows. The program was designed to build loyalty and foster a relationship with guests, travel agents and meeting planners -- and to increase readiness to buy. The e-zines were produced in three versions for consumers, travel agents and meeting planners. Within the consumer version were three distinct demographic versions themed for empty nesters, family fun, and young professionals. Customization included appropriate imagery and messaging for each target.
About Integrative Logic
Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott® and Renaissance® Caribbean & Mexico Resorts, Alabama Policy Institute, Kohl's, Stein Mart, Charming Shoppes and BioLab. For more information visit http://www.integrativelogic.com.