Connell's Furniture Launches New Interactive Website

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Customers nationwide can now design, buy furniture in their pajamas.

For some reason, a lot of furniture stores won't show their prices online

Connell's Furniture, known for their no-hassle NO OOPS™ return policy, has expanded their furniture selection, legendary service and Dream Team Delivery online. Customers nationwide can now shop for Connell's furniture from their family rooms, with the ability to drape thousands of designer fabrics on different upholstery frames , select coordinating pillows and change wood finishes for the ultimate online design experience. "Online, we can show the full selection for all of our major brands like La-Z-Boy, Flexsteel and Broyhill ," said President Ed Connell. "Our new website allows customers to create their own unique design, save the item, place it in a custom Room Plan, email it to a friend and buy it online."

Visitors to will be able to browse for furniture by room, brand, style, material and function. "Customers can look at all the sofas at once, or they can narrow the choices by their favorite style or the size they need for their room. We'll show furniture in our bestselling fabrics, leathers and finishes, and customers can also customize furniture exactly how they want it," said Curt Connell, Vice-President and third generation furniture retailer. "You can look through all the fabrics in the catalog, and see right on your screen how it will look on the frame you choose. You can pick the pillows and the trim details, then zoom in to see the detail and color. It's the closest thing to the real thing, and it's instantaneous."

Customers can create a free online Room Plan, a scaled model of their own rooms complete with architectural details like doors and fireplaces. "Our in-store designers will also use the Room Plan to sketch customer's rooms and bring their ideas to life. You can experiment with new ways to arrange your room and see how new furniture will fit in with existing pieces. This also allows you to create a long-range plan for your room that you can implement all at once or one piece at a time, whichever works for your budget," said Mount Vernon Showroom Manager and Online Sales Manager Jodee Heyder. Favorite furniture can be saved to an online Wish List and emailed to a friend to ask their opinion.

A secure, streamlined shopping cart is built into "For some reason, a lot of furniture stores won't show their prices online," ponders Ed Connell. "We don't have anything to hide from our customers or our competition. We're not going to make a customer call or email us just to ask for a price. We put price tags on furniture in our store, and our website is no different. We think buying furniture online should be as easy as buying a sweater: you see it, you love it, you buy it."

One aspect of online furniture sales that has scared a lot of retailers as well as customers is the issue of returns. "Most online furniture stores, or brick-and-mortar stores for that matter, won't take furniture back for any reason," says Curt. "That's never been our philosophy. Our NO OOPS™ guarantee means that if you don't like your furniture for any reason, we'll take it back - no questions asked. It takes the fear out of buying furniture. It builds your confidence to buy what you love, to express your personality instead of going for something 'safe' and boring." Customers can live with their new furniture for up to five days before initiating a NO OOPS™ return, and the item must be in its original condition from a smoke-free home.

Delivery is another dilemma for online furniture retailers. "We're able to deliver statewide for the same ridiculously low price of $19.95 that we offer our local customers," explains Ed. "Dream Team Delivery begins long before your new furniture arrives in your home, because we carefully inspect and prepare your purchase before it leaves our dock. We can offer that same level of careful, professional delivery everywhere." The Dream Team Delivery experience doesn't end when the truck pulls away from the curb: it also comes with a free year of in-home service.

To schedule an interview and learn how revolutionizes the way customers shop and buy furniture online, please contact Curt Connell at curt (at) or (740) 393-5806.


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