Mill Square Group Strengthens Luxury Branding Expertise Linda Passaro Joins Innovative Marketing Team

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Linda Malias Passaro joins Mill Square Group strengthening the company's luxury branding expertise. Linda has 20 years of branding experience with global companies such as DeBeers, Longines, and Montblanc. The Mill Square Group was founded in 2001 by CEO Margaret Young to help companies better leverage their existing brand equity and assets in new, untapped market segments. Mill Square is recognized for creating innovative cross-touch point, diverse and multicultural marketing, and customer loyalty programs for Fortune 500 companies.

Sage of Bling with Substance.

The Mill Square Group announces a welcomed addition to its management team, Linda Malias Passaro as the "Sage of Bling with Substance."

"We are excited to welcome Linda with her valuable insights and knowledge to our Mill Square family. During these challenging times for luxury brands, the Mill Square Group is keenly aware of the untapped market potential which will bring sales growth as well as customer retention to those brands that seek innovative, online solutions. Linda's vast experience in luxury branding will enable us to take the principles we have developed with our Fortune 500 clients and adapt them to the needs of our luxury partners," states Margaret Young, CEO Mill Square Group.

Mill Square has 8 years of experience in helping their clients in airline and financial services industries develop marketing plans and customer loyalty programs amongst high-value consumers. During these challenging times for luxury marketers, brands are changing their strategic vision in terms of their digital and ecommerce direction, with over 66% of these brands now selling online vs. 33% a year ago. As more affluent consumers turn to the web, marketers are realizing the importance of digital and social media as the cost effective, measurable means to reaching untapped opportunities.

Linda joins the Mill Square Group with 20 years of branding experience with global luxury brands such as DeBeers, Montblanc, Longines, and Baume & Mercier. Linda was ad agency trained at J. Walter Thompson before moving into corporate Marketing and Sales. She has been responsible for managing global brands in the US, overseeing all areas of marketing, sales, and P&L. Most recently she has worked with brand licensing businesses and assisted in several new jewelry product launches. Over the past 3 years, Linda worked as an advisor on the creation of a new philanthropic organization within the jewelry industry called the Diamond Empowerment Fund, helping to raise $1.0 million for schools in South Africa.

Linda is a member of the 24 Carat Club and Women's Jewelry Association. She sits on the Board of the Saddle River Youth Theatre. She resides in NJ and has 3 children. Linda will be responsible for new business development for Mill Square Group in the luxury brand sector.

About Mill Square Group: The Mill Square Group was founded in 2001 by CEO Margaret Young to help companies better leverage their existing brand equity and assets in new, untapped market segments. Mill Square is recognized for creating innovative cross-touch point, diverse and multicultural marketing, and customer loyalty programs for Fortune 500 companies. The Mill Square team applies ROI-driven methodologies, analytics and tools that increase productivity, reduce costs, and drive revenue for their business partners. Mill Square clients include American Airlines, Cendant, Wachovia, and Symantec. In December 2009, Mill Square Group is launching an unprecedented cross-brand, online loyalty platform initially targeting high value African American consumers through selected social and professional organizations in which they already engaged. For more information about our experienced professional team and broad industry experience, visit our website at millsquare.com or call Erin Nester at 513-309-5525.

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Erin Nester
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