Sony Celebrates the Launch of Three New VAIO PC Lines and Windows 7 through the Work of World Class Urban Artists in NYC

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On Wednesday, Oct. 7 at Guastavino's in New York City, Sony hosted a media and VIP event to celebrate the launch of three new VAIO products and the highly-anticipated Windows 7 operating system.

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It's one thing to make a notebook thin but when you consider the fact that the X Series also boasts industry-leading battery life and wireless WAN-- you now have a game changer-- altering the way people use and think about their PC

On Wednesday, Oct. 7 at Guastavino's in New York City, Sony hosted a media and VIP event to celebrate the launch of three new VAIO products and the highly-anticipated Windows 7 operating system.

Sony brought the VAIO features of Perform, Innovate, Create and Serve to life through the work of world class, urban artists:

Perform: Cirque Berzerk, cutting edge performance artists, delivered unsurpassed performance like VAIO PCs, centered around the concept of "Touch" alongside the new VAIO L-Series Touch HD PC/TV, a touch screen multi-media hub that puts your TV, Internet and Blu-ray Disc® movies just one touch away.
View photos of the performance

Innovate: Thomas Pendleton of A&E's "Tattoo Highway" tattooed a VAIO-inspired design live alongside the world's lightest high-performance, ultraportable notebook - the incredible new VAIO X-Series.
View photos of the tattoo

Create: Zulu Kingz graffiti artist, Damet, created a live mural alongside the new CW Series notebooks inspired by the CW notebook's five bold new colors.
View photos of the mural

Serve: A Backstage service bar designed to ensure VAIO owners get the most enjoyment from all their Sony products and gave a first-look at the high-anticipated Windows 7 operating system 7 as well as product demos. Plus DJ Kiss, the hot NY deejay served up her signature mix of sexy, high energy tunes throughout the night.
For information on Back Stage, Sony's in-store VAIO PC services and repairs division, log onto SonyStyle.com/backstage.

Sony showcased three new VAIO PC lines: the L, X and CW models:

L Touch HD PC/TV: Multi-touch screen easy access to your PC, HDTV, DVR-- your entire entertainment hub-- is readily at your fingertips.

X Series Notebook: Housed in a lightweight carbon-fiber chassis, the X Series weighs just1.6 pounds (with standard battery) and is just over a half-inch thin-- roughly the width of a cell phone.

CW Series Notebook: Colorful New Notebooks Featuring Blu-ray Disc Technology and Windows 7 Operating System. The CW comes in five eye-catching, high-gloss colors: fiery red, poppy pink, icy white, jet black and indigo purple.

Learn more about the new VAIO PCs at Sony.com/VAIO
For complete specifications and official digital images visit Sony.com/news

Quotes:
"It's one thing to make a notebook thin but when you consider the fact that the X Series also boasts industry-leading battery life and wireless WAN-- you now have a game changer-- altering the way people use and think about their PC"

  • Mike Abary, Sony Electronics, Senior Vice President Product Marketing

Learn More About the Event:

Watch videos from the event at YouTube.com/SonyElectronics

View photos from the event at Flickr.com/SonyElectronics

Read more about the event and tell us what you think at VAIO.SonyElectronicsCommunity.com

Buy a VAIO at Sony.com/VAIO

Twitter Hash Tag: #VAIO7

Follow Sony on Twitter for the latest on VAIO @SonyElectronics

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