Great Barrington, MA (PRWEB) October 10, 2009
jane iredale - THE SKIN CARE MAKEUP® is pleased to announce the official launch of the brand's first Internet-based consumer contest titled "Makeover Your Makeup Bag." The contest is designed to build relationships and maintain consistent engagements with consumers by providing a fun and interactive outlet for consumers and their friends.
Contest entrants will be asked to submit either video, photo or blog entries discussing why they deserve to have a jane iredale makeup bag makeover. Entrants are also able to select various jane iredale products that they would want included in their ultimate makeup bag. Consumers will vote for their favorite entries to narrow down the top 25 and jane iredale representatives will then select one Grand Prize Winner. The winner will receive a paid trip for two to New York City, a makeup application with a jane iredale makeup artist and the products placed in their virtual makeup bag, up to $1,000.
A winner for the "Most Viral" contestant will also be awarded. This will be for the entrant whose submission spreads and reaches the most viewers and will be measured using viral maps. The winner will also receive the contents of their virtual makeup bag, up to $1,000.
Additionally, a six week contest will feature a Scavenger Hunt that will encourage consumers to visit the various jane iredale social media platforms to collect unique codes. Each week different codes will be placed within these platforms, one at each of the four specified locations, and consumers will enter them at the contest site. If they enter each code correctly the will be eligible to win a weekly prize.
The "Makeover Your Makeup Bag" campaign ends November 16. For complete details, visit http://www.janeiredale.com/contest.html
About jane iredale - THE SKIN CARE MAKEUP®
jane iredale - THE SKIN CARE MAKEUP® is a comprehensive line of mineral cosmetics that provides products with the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty. Founder and president, Jane Iredale has worked with world-renowned plastic surgeons and dermatologists in the development of her line because she believes makeup should be as good for the skin as it is aesthetically pleasing. The extensive product line is carried in fine spas, cosmetic apothecaries, http://www.janeiredaledirect.com and retail locations worldwide. Consumers may call toll free for a jane iredale location nearest them at 800-762-1132.