Boulder, CO (PRWEB) October 14, 2009
Each year, we celebrate Halloween with costumes for our children and ourselves, but may not take time to consider safety issues such as nighttime visibility. Every 7 minutes a pedestrian is either injured or killed in a traffic accident with fifty percent of these injuries occurring between 6 p.m. and 12 a.m.
Vedante® provides a solution that is convenient and affordable, and can be part of creating a well-coordinated costume. The company's best-selling POP BANDS™, which pop on like snap bands, use new technology and bright colors to reflect up to 1500 feet, while similar products only reflect 100-600 feet. Yellow and white POP BANDS™ are reflective up to 1,500 feet and are ANSI 107-2004 compliant.
"Halloween is a great time to wear POP BANDS™," said Barbara Kantor, CEO of Vedante®. "In developing our reflective accessories, we keep both night safety and fun in mind." she also mentioned that "Glow in the Dark products are quite fun, however, our reflective products make you visible at a much greater distance than glow in the dark items and give cars the advantage of seeing you with time to safely stop.
Developed in partnership with 3M, POP BANDS™ are available in a wide array of fun, fashionable colors and provide 360° visibility at night when worn on the arms and legs. Made with a special retro-reflective technology, POP BANDS™ are designed to reflect a large amount of light directly from a light source such as a car's headlights. For an online demo, go to our YouTube video (http://www.youtube.com/watch?v=p5fH9WYWEtY).
Kantor provides a list of suggestions for matching POP BANDS™ colors to this year's popular costumes:
Popular Costumes for Lady's and Girls
Popular Costumes for Men and Boys
POP BANDS™ are available for sale through select retailers (http://vedante.com/shop.html) , as well as from Amazon.com (http://www.amazon.com/s.html?ie=UTF8&node=3375301&brand=Vedante). They are available in medium (1.25" x 11.75") with a suggested retail cost of $12.98/pair, and large (1.25" x 14.75") with a suggested retail cost of $13.98/pair and are high-quality and low-cost for use year round. Vedante® also offers a line of super-reflective pet products, including collars and leashes.
"Now that we are heading into daylight savings time, POP BANDS™ are an important and timely purchase -- with a durability that allows for year-round safety for pedestrians and cyclists," said Kantor. "Halloween is a great time to start thinking about safety, but it's something we should consider every night."
Vedante® is a company committed to saving lives and reducing injuries from pedestrian-vehicle and bicycle-vehicle accidents by 80% in markets in which it operates. The mission is to increase visibility, and therefore nighttime safety through education, awareness campaigns and the creation of great "fashion that reflects well on you™." Vedante® donates 5% of gross profits on unpackaged products to safety and sustainability charities. Vedante is a certified B Corporation (B Lab) and WBE (WBENC). For more information, visit Vedante.com. (Vedante Corp, PO Box 19391, Boulder, Colorado, 80308.)
You can follow Vedante® at:
Twitter: @VedanteFDN: http://twitter.com/VedanteFDN
Facebook Fan Page: http://www.facebook.com/Vedante
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