EasyCare Recognizes Dealer Network with Incentives, Support

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Incentive program includes sales leaders from EasyCare and partners Mazda, Jaguar, and Land Rover

It is actually the world's largest 20-group meeting.

The job of the sales team is never easy. But the past few years have been exceedingly difficult for the auto industry. Keeping sales professionals motivated and performing is critical to every organization's success. In fact, ZS Associate's 2009 Incentive Practices Research Study indicated the greatest motivator is an incentive plan that includes an annual recognition program.

Even with data to support what sales executive have been saying for years, the current economy has left many companies trimming or cutting out this big-ticket expenditure.

EasyCare has found that recognizing top performers is not only a great incentive, it is a solid investment in their dealer sales network. This year their 2009 program will culminate in October with recognition of the top 140-150 dealers, including 65 new participants who have achieved sales goals of vehicle service contracts. Their partners Mazda, Jaguar, and Land Rover will also participate alongside them by sending dealers of their own, as they have for the past 3 years.

"This year the Chairman's Trip for owners and operators will take them for 4 days to the Four Seasons in Costa Rica. Along with fun and surf, they will participate in roundtables with peers from around the country, representing various brands, to share ideas and best practices," says Joe Negley, Senior Vice President of Sales and Marketing. "It is actually the world's largest 20-group meeting."

EasyCare will share success of their recently unveiled Motor Trend Certified Advantage Program and give insights into what innovations are around the corner. These dealers will not only hear what is on the horizon for vehicle service contracts in the future, but their input will help shape the future of the industry.

"Our dealer network is core to our 25 years of success. We want to recognize those sales leaders and thank them for their support. More importantly, we want to hear their insights as we develop the next generation of products and services," offers Larry Dorfman, President and CEO of EasyCare.

About APCO/EasyCare
Automobile Protection Corporation - APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO's benefits are provided under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo.
With over 2.8 million contracts currently in force, APCO has paid over $2 billion in claims, approximately $180 million of which was in the last 12 months. They consistently maintain a Better Business Bureau rating of A+, and have been honored with numerous customer service awards, including being named the only Motor Trend Recommended Best Buy extended service contract, the 2008 Dealer's Choice Platinum Award and many other acknowledgments over the years. Visit their website at http://www.easycare.com.


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Jennifer Silverberg
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