Applied Marketing Science and PDMA Sponsors Webinar on Innovation Traps

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Applied Marketing Science and the Product Management and Development Association will sponsor a webinar on "The 10 Most Common (and Deadly) Traps in Innovation on October 22, 2009 at 2:00 p.m. Eastern time. The session will be led by AMS Executive Vice President Gerry Katz, and will show you how to avoid the common mistakes teams often make in their innovation processes, and simple ways to correct them.

Applied Marketing Science is pleased to offer the complimentary one-hour webinar, The 10 Most Common (and Deadly) Traps in Innovation, which will be hosted by the PDMA (Product Development and Management Association) on Thursday, October 22, at 2:00 Eastern time. Visit http://www.pdma.org to learn more or to register.

This lively session, which will be led by AMS Executive Vice President Gerry Katz, will show you how to avoid the common mistakes teams often make in their innovation processes and simple ways to correct them. These include:

  • Misdefining "innovation"
  • Lack of attention to process and best practices
  • Ineffective incentive systems
  • Picking the wrong team
  • Letting politics control the process
  • Short-circuiting creativity; and
  • Choosing the wrong ideas for follow-up

About the PDMA (Product Development and Management Association)

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Our mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.

About Applied Marketing Science

Applied Marketing Science is one of the leading product and process innovation consulting firms in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and idea generation and evaluation using state-of-the-art, online tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Michelle Harris
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