Boston, Mass. (PRWEB) October 11, 2009
Winsper, an independent brand strategy and marketing firm, announced today it has been hired by Inglesina as their US-based marketing firm. Targeting the mom market, Winsper has been retained to help position the Inglesina brand, promote new product introductions, build social media communities, and provide consumer analytics, public relations, and dealer support in the US. In addition, Inglesina contracted Winsper to increase its revenue by leveraging Winsper's Customer-Driven Business Performance sales and marketing platform.
Inglesina (http://www.inglesina.com/us), headquartered in Vicenza, Italy, is a leading manufacturer of premier baby products such as prams, strollers, high chairs and accessories. Brands that Winsper will manage include Zippy, M'Home, Classica, Trip, Swift and its recently announced new stroller, Avio, introduced at the ABC Show in Las Vegas, on September 13th of 2009.
"We develop premier solutions that make mom's everyday life just a bit more rewarding," says Luca Tomasi, President of Inglesina USA. "Winsper has always understood our value but more importantly understands the needs of our consumers. Their expertise of online consumer engagement will help our brand be part of the everyday conversation between moms."
Jeff Winsper, President of Winsper states, "We have been monitoring the dramatic shift in mom's buying behavior for values-based products such as Inglesina, which meet the needs of both the mom and baby. Having known Luca for over four years and always respectful of their relentless pursuit of delivering high quality products, we are excited to formalize the relationship. Representing an international client who is leveraging our Customer-Driven Business Performance platform is a strong testament of supporting their global efforts."
Winsper is a "thinking" firm headquartered in Boston, MA, that focuses on audiences rather than categories: the affluent, the executive suite and values-based consumers. This approach enables clients to cost-effectively know their customers, find more like them, sell more effectively to them, and keep those customers through business strategy, sales and marketing analytics, research, web marketing, advertising, campaign management, and multi-channel creative ideas. Winsper is privately held and represents both emerging and established companies in a variety of industries. Winsper clients have included: IBM, Exeter Hospital, Timberland PRO, STIHL, and Richardson, among others. For more information, go to http://www.winsper.com.
Inglesina is one of the leading companies on the international scene, specializing in the early infancy sector and a recognized interpreter of the "Made in Italy" style, elegance and quality, serving as its ambassador to more than thirty countries around the world for more than forty years. For more information, go to http://www.inglesina.com/us.