Association for Healthcare Foodservice Debuts New Web Site and Logo

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The Association for Healthcare Foodservice introduced a new logo and Web site today for heathcare foodservice professionals. The new site was created to better serve the AHF's dedicated members while providing the public with information about healthcare foodservice. Features include the ability to access membership files, search for other members and find the most current information on trends and research.

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The Association for Healthcare Foodservice (AHF) is proud to announce that its new Web site for healthcare foodservice professionals, http://www.healthcarefoodservice.org, which went live today. AHF is the only professional society dedicated to professionals and suppliers in the self-operated healthcare foodservice industry. Considerable research has gone into the development of the new site, which was created with the goal of better serving its dedicated members while also providing information to the public about healthcare foodservice. Extremely user-friendly, the new site will allow members to access their membership profile, search for other members and find the most current information on trends and research in healthcare foodservice. A key member benefit on the Web site will be AHF's Benchmarking Express, which allows members to compare their facility's performance on specific criteria to other similar facilities across the country.

In today's extremely competitive environment, benchmarking is an essential tool to healthcare executives so that they have the ability to answer the question "how are we doing compared to others." AHF Benchmarking Express, only available to AHF members, examines the three critical criteria to healthcare foodservice:

  • The cost to produce patient/ non-patient meals and meal equivalents
  • The hard and soft revenue offsets that influence the foodservice department's net cost
  • The productivity for the department based on either meals per productive labor hour or productive hours per meal.

More than 900 members participate in the AHF benchmarking program, making it one of the industry's most innovative and critical success tools in healthcare foodservice. All benchmarking results are confidential and are only accessible to the individual members who submit them. Corporate co-sponsors include Hobart, Traulsen, Pepsi-Cola Company and Sysco.

Some of the additional AHF Web site sections include the quarterly magazine, speaker's bureau, board contact information, publications, bulletin board and Listserve.

Along with the new Web site, AHF recently unveiled a new logo and color palette as the first step of many in creating a brand for the new organization and giving it a fresh identity. The logo is comprised of the association's acronym intersected by a stylized fork, with the "H" and "F" joined to represent how foodservice is critical to the success of the modern healthcare facility. The palette features a bold blue to convey strength and stability, with a deep cranberry and spring green to represent culinary freshness and nutritional benefit. Secondary colors include a silvery blue reminiscent of the stainless steel utensils commonly used in foodservice delivery. The contemporary new Web site is laced with the same color scheme as the logo and conveys a fresh, crisp appearance.

Kris Schroeder, Administrative Director of Support Services, at Swedish Medical Center and AHF President expressed her thoughts on the logo when she stated, "The new logo speaks to the dedicated creativity of our group throughout this inaugural branding campaign--a creativity that is matched by the culinary and operational innovations in healthcare foodservice, which the association represents."

About AHF:
The Association for Healthcare Foodservice (AHF) is the only professional society dedicated to professionals and suppliers in the self-operated healthcare foodservice industry. Committed to taking care of individuals at their facilities, AHF works continuously toward advancing healthcare foodservice professionals by assuring that food and nutrition is a core competency. These self-operated foodservice professionals manage some of the most successful and creative departments in healthcare. For more information on AHF, please visit http://www.healthcarefoodservice.org.

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