The Shifting Media Landscape: Integrated Measurement in a Three-Screen World.
New York, NY (PRWEB) October 12, 2009
ad:tech expositions, LLC (http://www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced that its annual show in New York will focus on how digital is impacting all forms of media. Speakers from media companies, agencies and brands will address the ramifications of this fast-moving trend for marketers, publishers and the media industry at large. ad:tech New York will take place Nov. 4 - 6 at the Javits Convention Center on the West side of Manhattan. More than 9,000 digital marketing professionals are expected to attend.
The event will kick off with a keynote presentation by Sir Martin Sorrell, chief executive of WPP. Under Sorrell's leadership, WPP has become one of the world's leading communications services and advertising companies in the past decade. GroupM, JWT, Ogilvy and Mather, Young & Rubicam and Grey are all part of the WPP Group.
Additional keynotes include presentations from Jonathan Miller, chief digital officer, chairman and CEO, Digital Media Group of News Corporation, and Jimmy Wales, founder of Wikipedia and co-founder of Wikia.
Once again, ad:tech has partnered with Nielsen to provide the New York conference attendees with an exclusive first look at a research report titled "The Shifting Media Landscape: Integrated Measurement in a Three-Screen World." The report provides data and insights into how the digital industry can advance the Internet's share of media dollars and how the broader industry can come together to define a new currency. In conjunction with the release of this report, Jon Gibs, vice president of media analytics at Nielsen, Online Division, will lead a discussion that focuses on the key issues affecting the digital marketing space.
Common themes across the more than 60 sessions at this year's conference include social media, monetization and video, three areas that are most directly impacted by the sea change in media.
"The digital economy is expanding, consumer habits are changing faster than ever and the media maelstrom is accelerating. Mobile and social media have proven to be catalysts for this process. In the coming year, this trend will lead to a transformation in the media and advertising industry," said Drew Ianni, ad:tech chairman of programming and senior global analyst. "Industry leaders come to our conference to learn what the industry transformation means for them."
This year's ad:tech New York pays considerable attention to the changing media landscape and the emergence of social media. Wikipedia founder Jimmy Wales will give a keynote presentation on the future of digital media and how high-quality community-generated content will continue to impact consumer behavior and traditional media.
The session "Social Analysis - Real-Time Insights for Your Brand" will take a deep dive into how companies can strengthen their brand, connect with consumers and change the culture of their organizations through social media. This panel includes speakers from CNN Worldwide, Facebook and PepsiCo. Additionally, Geoff Ramsey, CEO of digital intelligence firm eMarketer, will lead a social media industry forum with a range of digital experts.
Adweek's Brian Morrissey will lead a panel that aims to answer the question "Will the long-tail go bankrupt?" Panelists from AOL, Google, Digg and Technorati will discuss how the flood of digital content and unprecedented media fragmentation is changing the way publishers make money. Another session looks at the evolving media distribution landscape - speakers will offer suggestions on how to take advantage of multi-platform opportunities.
The Future of Video
Video is heavily impacted by digital as people watch less live TV. A CRE study from earlier this year shows that people between the ages of 18 and 24 spend twice the amount of time watching TV shows on DVD, DVR and via Internet streaming, compared to people between the ages of 45 and 54. Geoff Ramsey of eMarketer will lead a Q&A session on the future of online video. Speakers include Suzie Reider, head of display advertising, YouTube/Google; Rob Hayes, senior vice president and general manager, digital media, Showtime Networks Inc.; and Ira Rubinstein, executive vice president, Global Digital Media Group for Marvel Entertainment.
Attendees from the media and marketing sectors come to ad:tech to gain new insights into a fast-changing world and learn from peers by sharing practical advice for achieving strong returns from digital advertising. Topics included in this year's program are digital strategy, search, mobile, consumer behavior and media spend. In addition to the keynote presentations, the conference will host speakers from Publicis, Google, Digg, MTV, the NHL, Microsoft, Nokia, Gap Inc., Hilton Hotels and JP Morgan Chase. The expo floor will showcase more than 270 companies including Google, Facebook and AOL.
Content Revenue Strategies
Additionally, Content Revenue Strategies (CRS), the first and only conference for small to mid-sized publishers wanting to increase their digital revenue on AdSense or similar networks, as well as advertisers looking to maximize their ROI and optimize ad targeting, will be co-located with ad:tech New York. Details about the CRS conference are available at: http://www.crsconference.com/ny/CRS/.
Platinum Sponsor: Casale Media, Gold Sponsors: EDebitPay and TattoMedia, Silver Sponsors include: Acxiom; Clickbooth; GenieKnows.com; iContact and Intrepid Investments, Bronze Sponsors include: Facebook; Google; Netezza; Neustar; UniCast and Yahoo!, Premiere Media Partners include: Adweek; Brandweek; Fast Company; Forbes; iMedia Connection; Mediaweek; MNI, Media Partners include: ADOTAS; BtoB; Chief Marketer; Econsultancy; eMarketer; Mobile Marketer; Personal Life Media; PRWeb; Revenue Performance; Search Marketing Standard; SmartBrief; Webmaster Radio; Website Magazine, Association Partners include: IAB; Internet Oldtimers; MMA; OPA; SEMPO; WMA; WOMMA
ad:tech expositions, LLC, is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.
About dmg world media:
An international exhibition and publishing company, dmg world media produces over 150 market-leading conferences and exhibitions; and publishes 25 related magazines, newspapers, directories and market reports. dmg world media employs more than 750 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Singapore, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.