Shopatron Expands European Footprint with 52 Brands in Ten Countries

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Eureka, Head Sports, and Line Skis are among new brands launching eCommerce stores with retailer integration

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Line Skis currently relies on Shopatron for our online sales in eight countries, including Sweden

Shopatron, the leading provider of global eCommerce solutions for consumer goods manufacturers, announced that it now enables eCommerce for European brands in a wide range of industries including consumer electronics, outdoor sports , music, and car audio. Among Shopatron’s recent client additions in Europe are Eureka, Head, Line Skis, and Sevenoaks Sound and Vision. The company also announced product support for Norway and Sweden, which means Shopatron’s platform now handles eCommerce transactions in ten European countries, five currencies, and three languages.

In addition to standard online transactions, Shopatron also enables in-store pick up via ship-to-store for its European brands. Using this feature, consumers can buy a product online and choose which local store the order should be sent to for pick up.

"Line Skis currently relies on Shopatron for our online sales in eight countries, including Sweden," said Wolfgang Buchwieser, European Sales & Marketing Manager of Line Skis. "Taking orders online and passing them to our retail partners is a great fit for our European business. Our customers now have greater access to our products and our retailers are increasing their revenues by fulfilling these orders."

Duncan Kent , the CEO of Jeffries Saddlery, has also been pleased with his international deployment. “After discovering Shopatron in the USA, we were the first UK equestrian company to implement eCommerce in conjunction with our retailers in Europe. For many years, we had looked for a way to enable riders to easily obtain all our products without alienating our retailers and selling direct. Shopatron has proven to be the perfect solution - riders can easily order any one of over 5000 products online and sales through our web site continue to grow,”

“Since the launch of our European operations eighteen months ago, we’ve seen tremendous growth and support for Shopatron across Europe,” said Ed Stevens, founder and CEO of Shopatron. “The number of clients in our European network continues to grow in a wide array of industries. We are committed to providing cost-effective solutions for manufacturers who want to increase revenues by selling online while including their retail partners.”

About Line Skis
Line Skis was founded in 1995 with a mission that still holds true today: grow and rejuvenate skiing by building innovative, high performance, rider driven ski products that support the next generation of skiers pushing the sport. Today Line offers more than 16 models of highly innovative freestyle and freeride skis. For more information on Line and to join the Skier's Union, visit

About E. Jeffries
Jeffries is one of the best-known names in the horse-world, renowned for quality and reliability. We are a team of over 85 people who have the passion and the skills to manufacture high quality equestrian products. We always strive to offer excellence in the functional and aesthetic design of saddlery and riding equipment. For more information, please visit

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows its merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. Shopatron’s UK office is based in Swindon, UK. For more information and a full client list, visit

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Danielle Berg
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