Local Group Leverages Social Media for Fundraising and Surpasses Goal in 48 Hours

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Facebook, LinkedIn, Twitter and mobile marketing play central role in effort to raise money for breast cancer research and to connect a patient with colleagues, friends and family.

The chRONNIcle Courage team, which will walk in support of breast cancer patient Ronni Rogers at the 14th Annual Komen Miami/Ft. Lauderdale Race for the Cure®, has surpassed its initial fundraising goal in 48 hours using a range of social media platforms and tactics. The early success places the team among the top fundraising groups in the South Florida walk and has motivated them to more than double their original goal of $2,500 to $5,500.    

Captain Georgia Dardick and her teammates used a variety of social media channels to let people know about chRONNIcle Courage and to drive supporters to the online donation page. Among the components, a Facebook group helped the team get the word out to friends, family and professional contacts, as well as provide status updates. All team members are also currently using the chRONNIcle Courage logo for their Facebook profile pictures. In addition, Rogers' 16-year old son started his own Facebook group for the cause, attracting 100 members in just three hours.

LinkedIn emails to professional contacts - some established more than 25 years ago - also generated donations, and additional social media efforts by Dardick connected her with people from the early days of her career at JWT Advertising (formerly known as J. Walter Thompson). It was at JWT that Dardick first met Rogers and began what would become a decades-long friendship. The two reunited professionally in 2003 to launch the East Coast operations for CKR Interactive, where Rogers is currently Executive Vice President.

Rounding out the social media effort, team members also tweeted about the event to their Twitter followers and sent text messages to contacts via their mobile devices.

"We were amazed that we were able to meet our fundraising goal so quickly," notes Dardick. "But even more amazing has been seeing the people who love Ronni unite in her support. It's truly a testament to the many lives she has touched over the years."

Visit the chRONNIcle Courage team fundraising page at: http://rfcmfl.convio.net/site/TR/Race/General?team_id=5780&pg=team&fr_id=1000&et=wgX2Ci407iDb0PmKcWmkug..&s_tafId=1004

For more information, please contact:
Georgia Dardick
Managing Director, CKR Interactive


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Georgia Dardick
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