Fashion Industry First; Safety Never Looked So GoGo Good; ScooterGirls Fashionable Protective Motorcycle Gear, LA Fashion Week, October 16, 2009, 4:30pm

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A first for the fashion industry. LA Fashion Week sees the debut of ScooterGirls, Inc. GoGo Gear, the first fashion-forward, highly-styled protective riding apparel for women scooter and motorcycle riders. Emphasizing cutting-edge feminine outerwear with robust interior engineering, GoGo Gear is a first for the fashion AND powersports industries. Featured at the Designer Launch Pad fashion show, Friday, October 16, 2009, 4:30pm.

ScooterGirls, Inc., a Los Angeles-based apparel company, launches its innovative and exciting "GoGo Gear", the first fashion-forward, highly-styled riding apparel for women scooter and motorcycle riders. Designed to appeal to today's image-conscious, contemporary scooter and motorcycle enthusiasts, GoGo Gear solves the age-old problem of finding attractive and affordable protective riding wear.

The line will debut during LA Fashion Week at the Designer Launch Pad Show Friday, October 16, 2009 from 4:30 pm to 6:00 pm, Fashion Show Starts 5pm, at California Market Center, Fashion Business Inc., Suite C-786, 110 E. 9th Street, Los Angeles, CA 90079 (213) 892-1669. Select items will be available beginning Fall/Winter 2009, with more new and exciting offerings for the Spring/Summer season. ScooterGirls' GoGo Gear will be sold exclusively through local scooter and motorcycle retailers nationwide.

ScooterGirls founder/CEO Arlene Battishill says, "The main reason women do not wear protective clothing when riding is they don't like the way traditional gear looks or fits." ScooterGirls new line will give women riders the option of fashionable, feminine coats that can be worn for business, social occasions and recreation while providing the protection they need while riding."

ScooterGirls has created the first fashionable, fully-armored, abrasion-resistant and highly-reflective coat for today's woman on the go, to be introduced in two lines. The show will feature GoGo Gear, which emphasizes cutting-edge, feminine outerwear with robust interior engineering that includes abrasion resistant fabric; body armor in the back, shoulder and elbow areas; and reflective details for low visibility conditions. Also featured is ScooterGirls' "360 Retroreflective" line, designed to provide enhanced visibility for low-light and night-time riding. "360" is the quintessential commuter line: wear it during the day and then reverse it at night for maximum visibility.

Whether for work or play, GoGo Gear and 360 Retroeflective present the perfect combination of fashion, versatility and performance. With ScooterGirls, today's trendy 2-wheel woman can choose her look: sleek and sexy, fun and flirtatious, powerful and mysterious, stylish and chic! Safety never looked so GoGo Good. Come on ladies, "Get Your GoGo On".

ScooterGirls and GoGo Gear leave Los Angeles for London and Milan where GoGo Gear will be on exhibit November 10-15, 2009 at the Milan Motorcycle Show, the largest motorcycle show in Europe with more an expected 500,000 attendees.

About ScooterGirls
ScooterGirls, Inc., was founded in 2008 by Arlene Battishill, President/CEO, when Arlene purchased her first scooter and quickly discovered that she could not be a fashionista scooterista with the current U.S. market offerings. She would have to custom-make her own protective gear. So Arlene began engineering a coat that would be aesthetically pleasing and provide the protection she (and others) needed to feel safe on the road. After many months of research and countless R&D efforts, ScooterGirls is ready to launch its ground-breaking line of modish riding apparel designed by and for women.

Contact Details:
Arlene Battishill
President & CEO
ScooterGirls, Inc.
2431 Tesla Terrace
Los Angeles, CA 90039
(323) 662-1600 ph
(323) 662-1611 fax
http://www.scooter-girls.com
info(at)scooter-girls.com

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