iCrossing Releases "Say What?" Social Media Monitoring iPhone App

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Free application provides integrated search of Twitter, Digg, forums and blogs

Our goal was to put one-click social media monitoring in the palm of the user's hand.

iCrossing, a global digital marketing agency today announced the release of Say What? a free iPhone social media monitoring application that enables integrated search of Twitter, Digg, and thousands of forums and blogs. Say What? can be downloaded from the iTunes App Store.

The application scans the most active social media networks on the Web for a keyword or phrase, and returns a real-time snapshot of what is being said where and by whom.

Users enter a search term on a simple interface, and the latest conversations from each of the social media sites are returned in an easy-to-read format. Say What? displays the most recent conversations in aggregate, unlike searching social networks or blogs via a mobile browser.

Users have the option to dig deeper into the responses on a particular source, and a search history is saved so users can get easy updates for their regularly-searched terms.

"iCrossing developed Say What? to demonstrate how search engine optimisation, social media and mobile can work together to provide users with information that is real-time and relevant," said Rachel Pasqua, director of mobile strategy, iCrossing. "Our goal was to put one-click social media monitoring in the palm of the user's hand."

Say What? is the latest in a number projects developed by iCrossing's growing mobile practice. iCrossing has built mobile platforms for Mazda USA and Toyota Motor Sales that were designed to meet the specific information requirements of users who are on-the-go while keeping operational costs at a minimum. iCrossing also provides clients with a robust and flexible SMS platform that currently powers sales lead alerts for Kia dealers and enables users of MazdaUSA.com to send dealer information directly to their cell phones.

Download Say What? for iPhone from the iTunes App Store:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=330893554

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

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