A New Trend in Online Marketing?

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Super Affiliate, eCommerce Associates, hangs a new shingle with Bespoke Customer Focused Marketing

However, the quality of the marketing is not consistent and it is rarely to the level of a marketing firm. Bespoke Customer Focused Marketing provides the best of both worlds - successful online marketing of the highest quality and a shared risk structure that makes sense. Now eCommerce Associates performs as a hybrid of business partner, marketing consultant, and project manager.

eCommerce Associates, a leading online marketing company and super affiliate for brands such as McAfee, British Gas, Thomas Cook and Post Office, has launched a new website and an innovative customer-focused marketing service.

'Bespoke Customer Focused Marketing' [BCFM] is a new and unique service for eCommerce Associates' clients. Inspired by the company's successful affiliate model, BCFM provides bespoke marketing solutions and a shared risk structure.

In this time of economic uncertainty, few businesses are making drastic changes - especially those that are already enjoying success. So why is eCommerce Associates, currently one of the biggest names in affiliate marketing, making a switch?

Paul Horwitz, founder of eCommerce Associates, answered this question, stating: "The nature of online marketing has changed and it is our responsibility to change with it. There was a time when successful online marketing was as simple as purchasing search returns. That is no longer the reality; consumers and the internet have become more sophisticated. Technology is driving us forward, demanding that online marketers use intelligence and innovation to achieve success. I'm very happy to see this change. Our company has been waiting for this day - now we are able to make maximum use of our skills and provide the most value to our clients."

Mr. Horwitz refers to major changes in the online marketing arena, changes that have seen profitable returns coming at ever increasing costs. Search engines are demanding greater standards from websites and consumers expect content to deliver a fulfilling online experience. With development costs rising, companies are often forced to choose between high quality strategies and affordable solutions.

"Affiliate marketing appeals to many major Corporates and SME's since there is very little risk involved to them because the affiliate carries the majority of the costs," explains Mr. Horwitz. "However, the quality of the marketing is not consistent and it is rarely to the level of a marketing firm. Bespoke Customer Focused Marketing provides the best of both worlds - successful online marketing of the highest quality and a shared risk structure that makes sense. Now eCommerce Associates performs as a hybrid of business partner, marketing consultant, and project manager."

What makes Mr. Horwitz so confident that he can deliver the best? "The key to success," he says, "is using technology and skills that have evolved alongside the development of online marketing in a way that builds relationships based on trust. The most successful campaigns utilise all of the key elements, from SEO to maximising the core IT structure, and then allows these elements to merge and flourish. That is the key to our success . . . that, and the fact that, quite simply, I am working with one of the best online marketing teams operating in the UK today."

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