iVillage Offers Instant Access to Premium Content With Downloadable Toolbars

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iVillage, the web's leading destination for women, invites their audience to instantly receive top stories, health updates, horoscopes and celebrity news on their browsers through content-rich toolbars.

The iVillage toolbars super-serve women with an easy way to receive only the content that is important to them, as well as instant access to social networking

iVillage, the web's leading destination for women, invites their audience to instantly receive top stories, health updates, horoscopes and celebrity news on their browsers through content-rich toolbars available at iVillage (http://www.iVillage.com) and on iVillage's Facebook Fan Page (http://www.facebook.com/ivillage). The toolbars also connect users with their Twitter and Facebook accounts, in addition to iVillage's Twitter page (http://www.twitter.com/ivillage).

"The iVillage toolbars super-serve women with an easy way to receive only the content that is important to them, as well as instant access to social networking," said Michele Mitchell, Vice President of Audience Development, Research and Retention, iVillage Networks. "They will introduce many women to the iVillage experience in a very actionable, useful way. Users can select the toolbar or toolbars with the news they want to keep up on - whether it's great deals on Halloween costumes, diet tips or a numerology reading."

The main iVillage toolbar features tabs for the site's daily "big story," links to the site's most popular content, advice and games. iVillage's Your Total Health toolbar covers health updates and offers calculators and other health tools. The iVillage Entertainment toolbar keeps users up-to-date on the latest Hollywood news, celebrity photos, and new kids' entertainment.

Later this Fall, debuting in time for the soon-to-relaunch iVillage sites iVillage Food and Astrology.com, iVillage will launch and Food- and Astrology- themed toolbars, which will offer users even more in-depth astrological information and mouthwatering recipes at their fingertips.

About iVillage
iVillage is the leading online destination for women, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women's needs, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Networks, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group.

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Mary Ellen Mooney

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