AMP Productions Produces On The Border's "Fiesta for the Cure" Kick-off Video

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Charitable causes are often first to fall off the list of priorities in tough economic times, but for Brinker International, supporting Susan G. Komen for the Cure is always a top priority. Once again this year, Brinker looked to AMP Productions to document the real-life ups and downs of special customers, employees and communities on the front lines of the fight against breast cancer. Through their inspiring stories, Brinker hopes to call even more friends and families to action this year and beyond.

AMP Productions announces the completion of 2009's "Fiesta for the Cure™" video for the Brinker International restaurant brand On The Border Mexican Grill & Cantina. "Fiesta for the Cure" is On The Border's month long, brand-wide program supporting Susan G. Komen for the Cure®. The campaign, which has raised over $500,000 since 2007, offers guests two opportunities to contribute to the fight against breast cancer: purchase a "Fiesta for the Cure" steel cuff bracelet or simply add a donation amount to their bill.

The video, shot on Panasonic HPX500 and HDX900 cameras, spotlights On The Border team members and their direct involvement in their restaurants' celebrations of life. To capture these inspirational stories, AMP traveled to Colorado, New Jersey, Michigan, and Addison, Texas. The video serves to inspire team members to reach out to their guests individually and with large-scale events, like Grand Rapids' 'Give Back' night or Paramus's golf tournament. This year, On The Border asks their team members, "What will you do?"

AMP is proud to help On The Border reach their employees and call them to action with a video that conveys the sincere emotion that no other medium can deliver.

About AMP Productions:
AMP Productions is a complete video production services company, with script to screen capability, serving Dallas, TX and the entire southwest. They produce commercials, training videos and all forms of corporate visual communication. For more information call 866-622-5213.

About On The Border Mexican Grill & Cantina®:
On The Border Mexican Grill & Cantina is the largest casual Mexican restaurant chain in the United States with more than 160 locations worldwide. On The Border is part of Dallas-based Brinker International (NYSE: EAT). Other Brinker restaurant brands include Chili's® Grill & Bar and Maggiano's Little Italy®. Brinker also holds a minority investment in Romano's Macaroni Grill®.

Mariana Denke
AMP Productions


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