San Diego, CA (PRWEB) October 14, 2009
Authors and aspiring author likely already know the fate of their book lies in their hands. Gone are the days of landing a book deal, writing a killer manuscript and handing it over to a hotshot publisher who will take care of the rest.
The good news is that the massive change in book marketing today can actually work in the author's favor.
"Because social media has taken over the digital world, the game has changed drastically. Book marketing as we once knew it is no longer recognizable. And this is a very good shift because social media opportunities have leveled the playing field for authors. Publishers are no longer the only vehicles to create a lucrative and successful book promotion. And here is the real truth: The authors who are wildly successful in their social media endeavors are those who are rolling up their sleeves, diving into the trenches, and doing the work themselves. However, the reward of massive book sales far exceeds the time and effort they put into it," says Amy Porterfield, Entrepreneur and Social Media Strategist.
With over 300 million people on Facebook today, and an estimated 18 million people accessing Twitter at least monthly, there is no question that any author's audience is online now, connecting with each other on the very topic the author is most passionate about. The missing ingredient is the author! Learning the tools and acquiring the know-how to tap into and add value to an online community with allow a savvy author or writer to reap the benefits of an online tribe of raving fans and evangelists.
Here is what participants can expect to learn in the upcoming, free Social Media Book Launch Teleseminar on November 4, 2009 at 12:00 PST:
- How to transform the tired, live book tour model into an engaging, relationship building, and partnership-generating viral machine.
- Strategies to attract an online tribe of raving fans who will naturally create a buzz around you and your book.
- How to leverage existing content to add more value, position yourself as the top authority and create lucrative speaking and media opportunities.
- How to drive more traffic to your site (and more buzz around your book) by strategically connecting and building relationships with the top websites and blog sites in your niche. (This is something most authors are not doing!)
Authors, aspiring authors, writers and publishers should take note: In order to create a thriving platform of raving fans who will buy the book well before it ever hits the shelves, taking advantage of social media tools and strategies as early as possible is critical.
About Amy Porterfield
With a foundation in traditional marketing and content development, Amy has taken on the social media world and mastered the art of new media marketing and social networking by learning from the best of the best. She has worked with some of the biggest personal development experts and authors in the world and has used this insight, knowledge and passion to design new media training programs unique to authors and writers.
To sign up for the November 4th Teleseminar, go to http://www.socialmediabooklaunch.com