Yahoo!'s Josh Jacobs Joins Glam Media as SVP of Brand Advertising Products & Marketing

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Former VP & GM of Yahoo! Advertising Technology Platforms To Lead Glam Media's Global Brand Advertising Products & Marketing

In addition to leading our brand advertising product initiatives, Josh will leverage his publishing and digital media experience as a key member of our company's executive leadership team. No one has the triple play of deep experience in internet, display and digital media that Josh does, making him uniquely suited to help lead Glam Media as it cements its place as a model new media company.

Glam Media, Inc., vertical networks pioneer, today announced that Josh Jacobs, an internet display advertising leader, will join the company as Senior Vice President of Brand Advertising Products & Marketing. Jacobs joins Glam Media from Yahoo!, where he served as Vice President and General Manager of Marketing Technology, and was head of strategy and marketing for the Yahoo! Publisher Network (YPN). In this newly created position, Jacobs will assume responsibility for all of Glam Media's brand advertising products, including: Glam's owned & operated sites & applications, the Glam Publisher Network of 1,400 publishers, agencies and brand advertising partners. In addition, Jacobs will be responsible for global marketing and communications for Glam Media.

"Glam has amassed a market-changing collection of assets in content, technology, social media and mobile advertising that offers brand marketers compelling new ways to engage with their target audiences," said Jacobs. "The Glam Network of more than 113 million active users enables Glam to deliver these experiences at the scale that the world's largest marketers demand. Glam Media's vertical media model is best suited to capture the growth of online audiences and is poised to become the largest alternative to portals in the premium display market. I'm excited to be joining a team that is committed to delivering the future of digital brand advertising."

"Josh Jacobs is a driving force in the development of premium display as it relates to the niche content that now powers the Web," said Samir Arora, Chairman and CEO of Glam Media. "In addition to leading our brand advertising product initiatives, Josh will leverage his publishing and digital media experience as a key member of our company's executive leadership team. No one has the triple play of deep experience in internet, display and digital media that Josh does, making him uniquely suited to help lead Glam Media as it cements its place as a model new media company."

Jacobs was responsible for setting Yahoo!'s advertising technology strategy and for driving the marketplace operations supporting the company's advertising platform business. He is credited with helping advance the vision of the Right Media Exchange as a vibrant and open marketplace for digital advertising. Prior to this, Jacobs led strategy, operations and marketing for the Yahoo! Publisher Network, where he played a key role in establishing Yahoo! as the partner of choice for publishers by building a network of premium partners and comprehensive display, search and retargeting advertising solutions. At Yahoo!, he led the efforts to deliver the first publisher network solutions based on audience re-targeting. Prior to Yahoo!, Jacobs was president of privately held software company X1 and was in several early internet media startups.
Jacobs will lead Glam Media's global marketing functions, responsible for brand, global marketing strategy and marketing functions including brand and agency marketing, corporate communications and research. Jacobs will report to Jack Rotolo, who was recently appointed to President of Glam Media North America, and will be part of the global executive team led by Samir Arora, Chairman and CEO.

Jacobs will be responsible for all aspects of brand advertising products at Glam Media, including:

Audience: The Brand Ad Products team will drive the key target audiences that Glam Media reaches, with more than 113 million unique visitors a month and as number one in reach for women worldwide. The audience products team will drive the strategy and focus across women, men, adult, and young adult online audiences, along with contextual, behavioral, location and hyper-targeting.

Glam Publisher Network: Jacobs will be responsible for the publisher network, including strategy, operations and relationships. The Glam Distribution Network, Content Network, and the new Tinker Apps Network are also part of this group. Senior reports to Jacobs will include: Mike Myers, Vice President of the Glam Publisher Network; Derek Houdyshell, Senior Director of the Glam Network and Julieta Alvarado, Senior Director of Network and Community and their teams.

Brand Ad Products: Jacobs will be responsible for all of Glam's Ad Products including brand engagement, targeting and advertising platform. Glam Media has the 8th largest in volume of display ads served in the US, according to comScore Media Metrix. Jacobs will drive the GlamX Brand Exchange, GlamVideo, GlamMobile and GlamSocial Ad products; Glam Digital Agency Data Dashboard and Brand Engagement Products will also be managed by this group. Yogesh Sharma, Vice President of Ad Products & Solutions and Sergey Shprints, Director of Audience Products, who joined Glam from Tacoda in 2008, will be part of the new ad products organization.

Ad Packaging & Sales Development: Jacobs will also run the Glam's Sales Development team that was formerly run by Joe Lagani. This team will develop Glam's custom ad solutions, brand engagement, social media, and real-time news products. Jacobs will help drive the development of portal ad products with massive reach in vertical networks by creating the industry's first mass scale with niche audience targeting.

Jack Rotolo will now lead the sales, brand clients, ad products, custom ad solutions, sales delivery, and business development teams. Carl Portale, the former publisher at the Elle Group, Harper's Bazaar, Mirabella, Good Housekeeping, Neiman Marcus magazine and Town & Country, will run the brand client team reporting directly to Rotolo. Jennifer Salant, VP of Business Development, formerly of iVillage/NBC, will run business development, GlamX Exchange indirect business, partners and legal, reporting to Rotolo.

"Glam Media set out to create a new model for media, to capture and monetize niche and social media conversations while creating more technology and metrics for brand engagement," said Fernando Ruarte, Glam's CTO and EVP for Platform Products & Engineering. "With Josh's expertise, Glam Media will continue its rapid growth as a new media leader. We know Josh will do great things for Glam as he has done for other leading media companies."

Glam recently announced that its flagship U.S. women's division is profitable for the first time in September 2009, on the heels of double-digit revenue sequential growth for the last 15 quarters since the company's launch in 2005. Glam is now firmly established as the #1 in reach and ad revenue for brands reaching Women against Yahoo! Shine, iVillage and Condé Nast's Style.com. As brands consider moving their media mix away from print magazines and TV to the web, Glam has helped pioneer and build brand engagement using the next generation of technology built in Silicon Valley.

About Glam Media
Glam Media is the pioneer and global leader of Vertical Content Networks, a revolutionary new media model that brings brand advertisers to targeted vertical audiences online on a large content network with massive reach. Glam recently launched Tinker.com. With a reach of 52 million unique monthly visitors in the US and 113 million uniques globally Glam Media is a comScore Top 13 Web property and a Top 10 Adweek Display Ad Publisher. Glam Media is backed by Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Hubert Burda Media, Information Capital, GLG Partners, Mizuho Bank, and Walden Venture. Glam is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Hamburg, Berlin and Tokyo.

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